Growth-Driven Paid Media Manager (Bilingual)

Fort Lauderdale United FC; Fort Lauderdale (FL); Presencial; USD 36 000 - 48 000; Tempo integral

Resumo da oferta

Fort Lauderdale United FC is seeking a hands-on Paid Media & Growth Manager to own the club's paid media investment across social, search, programmatic, and OTT platforms—driving ticket sales, youth program enrollment, and brand awareness with a data-driven approach.

Based in Fort Lauderdale, this in-person role requires planning, executing, and optimizing campaigns on Meta, Google Ads, TikTok, and YouTube, managing budgets, measuring ROAS, and reporting weekly metrics; bilingual English/Spanish

Qualificações

• 3 years of hands-on paid media management experience.
• Expert proficiency in Meta Ads Manager and Google Ads.
• Strong GA4 and attribution modeling skills.
• Proven track record managing five-figure monthly ad budgets with measurable ROAS.

Responsabilidades

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, and YouTube.
• Manage Google Ads across Search, Display, and Performance Max for ticket sales.
• Own retargeting strategy and pixel tagging across web properties.
• Build UTM tagging standards aligned with GA4 and Looker Studio attribution.
• Report weekly on spend, ROAS, CPC, and conversions.
• Develop Spanish-language paid campaigns for South Florida Latin diaspora.
• Collaborate with Social Media Manager and Creative teams on paid ad creative.
• Test emerging channels such as OTT, programmatic, and audio.

Conhecimentos

Paid media management

Meta Ads Manager

Google Ads

GA4 & attribution

ROAS tracking

Ferramentas

DV360

The Trade Desk

Looker Studio

Descrição da oferta de emprego

Fort Lauderdale United FC is seeking a hands-on Paid Media & Growth Manager to own the club's paid media investment across social, search, programmatic, and OTT platforms—driving ticket sales, youth program enrollment, and brand awareness with a data-driven approach.

Based in Fort Lauderdale, this in-person role requires planning, executing, and optimizing campaigns on Meta, Google Ads, TikTok, and YouTube, managing budgets, measuring ROAS, and reporting weekly metrics; bilingual English/Spanish