Paid Media & Growth Manager

Fort Lauderdale United FC; Fort Lauderdale (FL); On-site; USD 36,000 - 48,000; Full time

Job summary

Fort Lauderdale United FC is seeking a hands-on Paid Media & Growth Manager to own the club's paid media investment across social, search, programmatic, and OTT platforms—driving ticket sales, youth program enrollment, and brand awareness with a data-driven approach.

Based in Fort Lauderdale, this in-person role requires planning, executing, and optimizing campaigns on Meta, Google Ads, TikTok, and YouTube, managing budgets, measuring ROAS, and reporting weekly metrics; bilingual English/Spanish

Qualifications

• 3 years of hands-on paid media management experience.
• Expert proficiency in Meta Ads Manager and Google Ads.
• Strong GA4 and attribution modeling skills.
• Proven track record managing five-figure monthly ad budgets with measurable ROAS.

Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, and YouTube.
• Manage Google Ads across Search, Display, and Performance Max for ticket sales.
• Own retargeting strategy and pixel tagging across web properties.
• Build UTM tagging standards aligned with GA4 and Looker Studio attribution.
• Report weekly on spend, ROAS, CPC, and conversions.
• Develop Spanish-language paid campaigns for South Florida Latin diaspora.
• Collaborate with Social Media Manager and Creative teams on paid ad creative.
• Test emerging channels such as OTT, programmatic, and audio.

Skills

Paid media management

Meta Ads Manager

Google Ads

GA4 & attribution

ROAS tracking

Tools

DV360

The Trade Desk

Looker Studio

Job description

The Paid Media & Growth Manager owns FTL UTD's paid media investment across social, search, programmatic, and OTT platforms -driving ticket sales, youth program enrollment, and brand awareness with a rigorous, data-driven approach.

Responsibilities

• Plan, execute, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and YouTube
• Manage Google Ads (Search, Display, Performance Max for ticket sales and youth program
• Own retargeting strategy and pixel/tag implementation across web properties
• Build and maintain UTM tagging standards in alignment with GA4 and Looker Studio attribution framework
• Manage the club's paid media budget and report weekly on spend, ROAS, CPC, and conversion metrics
• Develop Spanish-language paid campaigns targeting South Florida's Latin diaspora
• Collaborate with Social Media Manager and Creative team on paid-optimized ad creative
• Identify and test emerging channels (OTT, programmatic, audio) relevant to the South Florida sports audience

Qualifications

• 3 years of hands-on paid media management experience
• Expert proficiency in Meta Ads Manager and Google Ads
• Strong GA4 and attribution modeling skills
• Proven track record managing five-figure monthly ad budgets with measurable ROAS

Preferred

• Sports, ticketing, or live events paid media experience
• Bilingual (English/Spanish) - experience running Spanish-language campaigns
• Experience with programmatic platforms (DV360, The Trade Desk, or similar)
• Familiarity with Looker Studio for paid media dashboard reporting

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $36,400 - $47,600, depending on experience. Eligible for performance bonus tied to paid media performance, customer acquisition, ticket sales, youth program enrollment, and return on advertising spend (ROAS).