Growth-Driven Marketing Leader & Brand Architect

HomeSmart International, LLC; Scottsdale (AZ); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with company match

Paid time off

Paid holidays

Pet insurance

Wellness programs

Employee engagement events

Employee recognition

Job summary

HomeSmart International, LLC is seeking a Vice President of Marketing to lead the development and execution of the company’s marketing strategy, strengthening brand awareness and driving growth.

You will oversee digital strategy, content development, campaigns, and integrated marketing across channels, partnering with the CEO and senior leadership to align initiatives with priorities and measurable outcomes.

Qualifications

• 5+ years in a senior marketing leadership role.
• 8+ years marketing experience including digital marketing, social media, content development, and traditional advertising.
• Proven success developing and executing comprehensive marketing strategies and campaigns.
• Strong understanding of digital marketing platforms, brand management, market positioning, and audience development.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong strategic thinking, analytical, and problem-solving abilities.
• Excellent organizational skills, attention to detail, and sound decision-making capabilities.

Responsibilities

• Develop and execute comprehensive marketing strategies that support organizational growth, brand positioning, and business objectives.
• Lead the company's digital marketing strategy, including website management, email marketing, social media, search engine marketing, and digital advertising.
• Oversee the development and execution of integrated marketing campaigns, promotional initiatives, and brand awareness programs.
• Direct content strategy, creative development, advertising, and marketing communications across digital and traditional channels.
• Analyze market trends, audience insights, and campaign performance to identify opportunities and optimize marketing effectiveness.
• Partner with senior leadership to develop strategic growth initiatives and ensure marketing efforts support company-wide priorities.
• Oversee public relations, media relations, and corporate communications, including reputation management and crisis communications.
• Manage relationships with external marketing agencies, consultants, and contractors to ensure alignment, quality, and execution of marketing initiatives.
• Develop and manage the marketing budget, allocating resources effectively and measuring return on investment (ROI).
• Establish performance metrics and reporting processes to evaluate marketing effectiveness and drive continuous improvement.

Skills

Strategic thinking

Leadership

Analytical skills

Communication skills

Tools

HubSpot

Job description

HomeSmart International, LLC is seeking a Vice President of Marketing to lead the development and execution of the company’s marketing strategy, strengthening brand awareness and driving growth.

You will oversee digital strategy, content development, campaigns, and integrated marketing across channels, partnering with the CEO and senior leadership to align initiatives with priorities and measurable outcomes.