Growth-Driven Marketing Lead: Programmatic & Demand Gen

Energy Innovation Corp; Eau Claire (WI); On-site; USD 80,000 - 119,000; Full time

Benefits offered by this job

Benefits package

Job summary

American Express in Eau Claire, WI seeks a senior Marketing Coordinator to lead programmatic advertising efforts and demand-gen initiatives. You will map buyer pain to the pitch and script webinars to fill the top of the funnel, while coordinating sponsorships to place American Express in front of buyers.

The role requires proven leadership, 7+ years owning outcomes, and the ability to present ideas to stakeholders at all levels. Expect a dynamic, fast-paced environment with growth opportunities.

Qualifications

• Proven leadership experience guiding senior-level initiatives.
• 7+ years owning outcomes, not just completing tasks.
• Strong time-management skills and a bias toward action.
• Comfortable presenting ideas to stakeholders at every level.

Responsibilities

• Map buyer pain to American Express's pitch deck, slide by slide.
• Strong command of Programmatic Advertising, with 5 of demand-generation experience.
• Script the webinar that fills the sales marketing top of funnel.
• Line up sponsorships that put American Express in front of buyers.
• Chase down warm referrals before competitors in Eau Claire get the call.
• Sharpen the Marketing Coordinator value prop for each vertical we touch.
• Wire Interpersonal Skills and Looker Studio together so marketing hands sales clean leads.
• Hands-on ownership of social media calendars and community engagement.

Skills

Leadership

Outcome ownership

Time management

Stakeholder presentation

Tools

Looker Studio

Job description

American Express in Eau Claire, WI seeks a senior Marketing Coordinator to lead programmatic advertising efforts and demand-gen initiatives. You will map buyer pain to the pitch and script webinars to fill the top of the funnel, while coordinating sponsorships to place American Express in front of buyers.

The role requires proven leadership, 7+ years owning outcomes, and the ability to present ideas to stakeholders at all levels. Expect a dynamic, fast-paced environment with growth opportunities.