Demand Generation Program Manager

Go Fractional; Austin (TX); Sur place; USD 90 000 - 96 000; Temps partiel

Résumé du poste

Go Fractional is seeking a Demand Generation Program Manager for a six-month remote contract in the United States. You will run day-to-day sponsorships, vendor programs, and paid campaigns across channels, with ownership of timelines, budgets, and outcomes.

You will expand verticalized campaigns, test new channels, and collaborate with marketing ops to align lifecycle programs. This role emphasizes data-driven optimization and stakeholder communication.

Qualifications

• 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• Ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts with deadlines, budgets, vendors, and stakeholders.

Responsabilités

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

Connaissances

demand generation

digital marketing

paid media

vendor management

campaign management

Outils

HubSpot

Salesforce

HockeyStack

Description du poste

Demand Generation Program Manager (Contract)

Location: United States (Remote)

Employment Type: Full time, Contract

Department: Marketing

Compensation: $65 – $70 per hour (dependent on location and experience). This position is leveled as a P3.

Contract Details: Six-month contract with opportunity for conversion to full-time.

What you'll do

• Run day-to-day execution of sponsorships, vendor programs, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, budgets, launches, and follow-up.
• Help expand verticalized campaigns by adapting messaging and channel strategies for specific industries and buyer segments.
• Research and recommend new channels, sponsorships, vendors, and campaign opportunities to test during the contract period.
• Support regional campaign execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Monitor program performance and translate results into recommendations for optimization, renewal, expansion, or future testing.
• Document learnings, processes, and recommendations so successful programs can continue and scale beyond the contract period.

What we're looking for

• 3–5+ years of hands-on experience in demand generation, digital marketing, paid media, or a related field.
• Experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• The ability to ramp quickly and independently own programs from execution through reporting.
• Strong project management instincts. You keep deadlines, budgets, vendors, and stakeholders organized and communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, assess performance, and turn the numbers into actionable recommendations.
• A test-and-learn mindset and the ability to prioritize opportunities within a defined six-month engagement.
• Curiosity about using AI tools and workflows to improve efficiency, accelerate execution, and test new approaches.

Bonus skills

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
• Experience managing programs and workflows in tools such as Asana.
• A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
• Experience executing campaigns across international or regional markets.
• Experience in B2C marketing or industries outside traditional B2B demand gen.