Global Recruitment Advertising Lead

American Express; Des Moines (IA); Remote; USD 27,552 - 41,328; Full time

Job summary

American Express in Des Moines, IA is seeking a Senior Manager – Recruitment Advertising Manager to lead the global Careers website, coordinate with agencies, and expand content for applicants.

You will analyze site traffic and SEO, shape digital advertising across web, social, and job boards, manage external agencies, and lead one analyst while ensuring brand and compliance alignment.

Qualifications

• Experience with site marketing, content advertising, SEO, social media and display advertising.
• Proficiency in digital advertising tools, marketing platforms, and web performance analytics.
• Strong collaboration and influencing skills across cross-functional teams.

Responsibilities

• Lead and manage the global American Express Careers website, including content refresh and optimization.
• Collaborate with external creative agencies to enhance site content and user experience.
• Partner with cross-functional CEG teams to expand relevant content and processes for applicants.
• Work with the CEG Insights team to analyze site traffic and SEO performance, develop optimization plans.
• Coordinate with marketing to assess impact of digital advertising campaigns on site traffic.
• Develop broader digital advertising strategy, including content for web, social, job boards, and other channels.
• Manage and update partner profiles on LinkedIn, Indeed, and Glassdoor; drive brand amplification and recruiting outcomes.
• Analyze competitor and enterprise features, recommend advertising tactics, tools, assets, and growth strategies.
• Ensure marketing activities comply with legal, compliance, brand, and public‑affairs policies.
• Select, control, and manage external marketing agencies and vendors.
• Lead one analyst within the team.

Skills

Site marketing

Content advertising

SEO

Social media

Display advertising

Education

Bachelor's Degree

Tools

Advertising tools

Marketing platforms

Web analytics

Job description

American Express in Des Moines, IA is seeking a Senior Manager – Recruitment Advertising Manager to lead the global Careers website, coordinate with agencies, and expand content for applicants.

You will analyze site traffic and SEO, shape digital advertising across web, social, and job boards, manage external agencies, and lead one analyst while ensuring brand and compliance alignment.