Growth-Driven Marketing Lead (Digital & Analytics)

Astera Health; Sebeka (MN); On-site; USD 70,000 - 110,000; Full time

Job summary

Astera Health is seeking a Marketing Lead to develop and direct high-impact marketing strategies for its health system and service lines in alignment with organizational priorities.

The role requires a digital-first mindset, 2+ years in digital marketing, and the ability to plan and manage campaigns across web, SEO, CRM, email, social, and display channels with rigorous analytics and optimization.

Qualifications

• Bachelor’s degree in marketing, Business or related field.
• 2+ years’ experience in digital and social media.
• Experience with digital campaigns and analytics.

Responsibilities

• Plan and execute web, SEO, CRM, email, social media, and display advertising campaigns with optimal budget.
• Utilize A/B testing and data analytics to optimize results and engagement.

Skills

Digital marketing

Social media

Analytics

A/B testing

GA4

Campaign optimization

Education

Bachelor’s degree in marketing or related field

Tools

GA4

CRM

Email marketing

Job description

Astera Health is seeking a Marketing Lead to develop and direct high-impact marketing strategies for its health system and service lines in alignment with organizational priorities.

The role requires a digital-first mindset, 2+ years in digital marketing, and the ability to plan and manage campaigns across web, SEO, CRM, email, social, and display channels with rigorous analytics and optimization.