Data-Driven Digital Marketing Specialist

Astera Health; Minnesota; On-site; USD 61,000 - 92,000; Full time

Job summary

Astera Health is seeking a Marketing Specialist to lead digital campaigns across web, SEO, CRM and social channels. You will optimize engagement using data analytics and A/B testing, ensuring brand consistency and timely responses to online conversations.

This role requires a bachelor's degree in marketing or related field and at least two years of digital marketing experience. On-site work in Minnesota with collaboration across leadership and marketing teams.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 2+ years in digital and social media marketing.
• Strong written and verbal communication.
• Ability to plan and execute web, email, and social campaigns.

Responsibilities

• Plan and execute web, AEO/SEO, CRM, email, social, and display campaigns.
• Utilize A/B testing and analytics to optimize results.
• Develop and monitor marketing data tracking including GA4.
• Monitor digital reputation and respond to posts within 24 business hours.
• Assist event planning and marketing requests.
• Ensure brand consistency and support intranet marketing liaison.

Skills

Digital marketing

Social media marketing

SEO/SEM

A/B testing

Data analytics

Email marketing

Campaign management

Budget management

Education

Bachelor’s degree in marketing, Business or related field

Tools

GA4

CRM platforms

Email marketing tools

Display advertising platforms

Web analytics

Job description

Astera Health is seeking a Marketing Specialist to lead digital campaigns across web, SEO, CRM and social channels. You will optimize engagement using data analytics and A/B testing, ensuring brand consistency and timely responses to online conversations.

This role requires a bachelor's degree in marketing or related field and at least two years of digital marketing experience. On-site work in Minnesota with collaboration across leadership and marketing teams.