Growth-Driven Marketing Lead for Retail & E-Commerce

Selective Staffing Solutions; East Aurora (NY); On-site; USD 85,000 - 90,000; Full time

Job summary

Marketing Manager sought to lead marketing across retail stores, e-commerce, classes, events, and educational programs. This is a strategic, hands-on role focused on creating campaigns, using data to drive decisions, and delivering measurable growth.

You will develop marketing plans, manage calendars and budgets, and oversee content for social, email, website, video, print, signage, products, and events. Collaboration with store teams and leadership is essential.

Qualifications

• Experience creating multi-channel marketing campaigns for retail or e-commerce.
• Ability to translate business goals into clear campaigns and calendars.
• Strong data analysis to optimize marketing performance.

Responsibilities

• Develop marketing plans to support growth and sales goals.
• Lead email, social, paid ads, SEO, and website marketing.
• Oversee content across social, email, website, and print.
• Improve website content and e-commerce conversion.
• Coordinate events, classes, and vendor promotions.
• Track marketing metrics and manage budgets.
• Lead and develop the Marketing Assistant.

Skills

Marketing strategy

Team leadership

Data-driven decisions

Campaign management

Tools

Meta Ads

Google Ads

Google Analytics

SEO

Email marketing

Lifecycle marketing

Adobe Creative Suite

Canva

Shopify

Klaviyo

Content creation tools

CMS platforms

Job description

Marketing Manager sought to lead marketing across retail stores, e-commerce, classes, events, and educational programs. This is a strategic, hands-on role focused on creating campaigns, using data to drive decisions, and delivering measurable growth.

You will develop marketing plans, manage calendars and budgets, and oversee content for social, email, website, video, print, signage, products, and events. Collaboration with store teams and leadership is essential.