Integrated Marketing Manager

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt

Volunteer day

Competitive bonus structure

Stock purchase plan

Health savings or FSA

401k

Medical, dental, and vision benefits

Life and AD&D insurance

Pet insurance

Education Assistance

Wellness reimbursement

Maternity/paternity leave

Job summary

Wingstop Restaurants Inc. is seeking a Manager of Integrated Marketing to lead insight-driven programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth.

You will own initiatives from strategy through execution, measurement and optimization across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships and other consumer-facing channels. The ideal candidate is strategic, highly collaborative, and able to connect business

Qualifications

• 5+ years of experience in integrated marketing and brand marketing, with leadership of complex cross-channel campaigns.
• Strong project-management skills, capable of handling multiple priorities, stakeholders, budgets and deadlines.
• Experience managing creative and agency partners from briefing through production and execution.
• MBA is strongly desired though not mandatory.

Responsibilities

• Own end-to-end development and execution of integrated marketing programs across channels.
• Develop and execute plans for national campaigns, partnerships, and brand moments.
• Lead cross-functional marketing workstreams across Creative, Media, Digital, CRM, Operations, Analytics, and Finance.
• Partner with Creative to develop campaign assets, visuals, messaging, and channel-specific creative.
• Lead in-restaurant point-of-purchase materials strategy and deployment to drive conversion.
• Develop timelines, assign roles, anticipate risks, and resolve issues to stay on plan and budget.
• Manage marketing budgets, forecast expenses, and optimize spend for impact.
• Establish KPIs and collaborate with Analytics to monitor performance and optimize in-market.

Skills

Integrated marketing

Brand marketing

Cross-channel campaigns

Project management

Agency management

Education

MBA

Tools

CRM platforms

Analytics tools

Job description

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

What We’ll Need

The Opportunity At Wingstop, brand is a growth engine. The Manager of Integrated Marketing reports directly to the Sr. Director of Brand & Integrated Marketing. It’s an important role within the marketing department, supporting a network of 2,700+ restaurants, and helping to lead short-term strategic initiatives that will help grow the business and the brand. What you will do The Manager of Integrated Marketing will lead the development and execution of insight-driven marketing programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth. This role will own initiatives from strategy and briefing through execution, measurement, and optimization—ensuring campaigns come to life consistently across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships, and other consumer-facing channels. The ideal candidate is a strategic and highly collaborative marketer who can connect the dots across teams, translate business priorities into compelling consumer programs, and drive complex initiatives forward in a fast-paced environment.

Key Responsibilities

• Own the end-to-end development and execution of integrated marketing programs supporting menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
• Lead the development and execution of Integrated Marketing plans across all channels, including advertising, web & app, in-restaurant, loyalty, PR, CRM and partnerships to drive business objectives
• Write and lead insight-driven briefings for agency partners and internal teams, providing clear strategic direction and actionable feedback throughout the development process.
• Lead cross-functional marketing workstreams, aligning partners across Creative team, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, and Legal.
• Partner with the Creative team to oversee the development of campaign assets, including food photography, key visuals, messaging, iconography, and channel-specific creative.
• Lead the strategy, development, production, and deployment of in-restaurant point-of-purchase materials, ensuring restaurant communications are clear, compelling, operationally executable, and designed to drive conversion.
• Develop clear project timelines, establish roles and responsibilities, anticipate potential risks, and proactively resolve issues to keep initiatives on strategy, on budget, and on schedule.
• Manage marketing budgets responsibly, including forecasting, tracking expenses, reviewing agency and vendor scopes, and identifying opportunities to maximize the impact of available funds.
• Establish campaign KPIs and partner with Analytics and team to monitor performance, evaluate business impact, and identify opportunities for in-market optimization.

What You’ll Need

• 5+ more years of experience in integrated marketing, brand marketing, with experience leading complex, cross-channel campaigns, ideally 2+ years in QSR
• MBA strongly desired, but not required
• Strong project-management skills, with the ability to manage multiple priorities, stakeholders, budgets, and deadlines simultaneously.
• Experience managing creative and agency partners, from briefing and development through production and execution.
• Strong fit in a fast-paced, entrepreneurial, action-oriented culture

Who You Are

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can. You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward. You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward. You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down. You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

Fun Is The Best Flavor

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.