Growth-Driven Go-To-Market Marketing Lead

Vertiv Group Corporation; Westerville (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

Vertiv Group Corporation in Westerville, Ohio is seeking a Strategic Marketing Manager to develop programs driving growth for ERS and HVM. You will identify targets, execute marketing strategies, build awareness, and pursue sales opportunities while managing budgets and reporting KPIs.

The role emphasizes collaboration with Sales and Operations, strong marketing lifecycle knowledge, and delivering measurable results through campaigns, events, PR, social, digital marketing, and content creation.

Qualifications

• Proficient with Microsoft Office suite (Excel especially), PowerPoint, Access, Word, and Outlook.
• Strong writing, project management and presentation skills.
• Strong communication skills to all levels of the organization, from peers to executives.
• Self-starter attitude with ability to work independently.
• Based in Westerville, OH.

Responsibilities

• Conduct market and competitive research to establish marketing strategies and growth opportunities.
• Develop market segmentation and positioning for areas of focus.
• Develop services offerings to capture market opportunities.
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets.
• Develop marketing programs to generate sales and drive revenue growth.
• Serve as SME for assigned program(s).
• Execute marketing plans that include events, public relations, social media, digital marketing and branding.
• Establish and deliver against marketing program KPIs.
• Create regular reporting cadence for specific marketing performance.
• Conduct internal and external customer research to gain insights for decision making.
• Generate relevant content for use in thought-leadership and promotional materials that advance the brand.
• Serve as SME for marketing and areas of responsibility.
• Present at external events and internal training and meetings.
• Deliver sales enablement training and assets to support sales cycle.
• Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales.
• Adhere to all company policies, procedures and business ethics codes and ensure they are communicated and implemented within the team.
• Perform other duties as assigned and applicable.

Skills

Microsoft Office Suite

Excel

PowerPoint

Written communication

Project management

Presentation skills

Self-starter

Westerville-based

Education

Bachelor's degree in Marketing/Strategy or related field

MBA preferred

Tools

Pardot

SharePoint

Job description

Vertiv Group Corporation in Westerville, Ohio is seeking a Strategic Marketing Manager to develop programs driving growth for ERS and HVM. You will identify targets, execute marketing strategies, build awareness, and pursue sales opportunities while managing budgets and reporting KPIs.

The role emphasizes collaboration with Sales and Operations, strong marketing lifecycle knowledge, and delivering measurable results through campaigns, events, PR, social, digital marketing, and content creation.