Senior Software Portfolio Marketing Lead

Vertiv; Westerville (OH); On-site; USD 140,000 - 210,000; Full time

Job summary

Vertiv, headquartered in Westerville, Ohio, seeks a senior marketing leader to own the software portfolio narrative and drive go-to-market strategies across business units. You will partner with product, software engineering, and leadership to translate complex technical capabilities into clear, outcome-focused messaging and demand generation initiatives.

You will build scalable marketing infrastructure, define persona profiles, and deliver sales enablement content that unifies a diverse

Qualifications

• 12+ years in product marketing, product management, or technical marketing.
• Experience building a marketing function, program, or go-to-market engine.
• Background in data center, IT, digital infrastructure, or related technology ecosystem; experience with controls, monitoring, DCIM, or energy/asset management software is a strong plus.
• Proven ability to translate deep technical capability into clear, outcome-driven narratives.
• Experience partnering with senior leaders and cross-functional teams across geographies.

Responsibilities

• Own the software portfolio narrative for Vertiv including controls, monitoring, digital services, and related platforms across business units.
• Partner with senior leadership, product leaders and software engineering to translate distributed technical innovation into unified positioning and messaging.
• Build and maintain the marketing infrastructure for software portfolio marketing: processes, launch frameworks, templates, and sales enablement systems.
• Develop and lead go-to-market strategy and launch plans for software products and platforms, including how software connects to Vertiv's power, thermal, and services offerings.
• Build detailed persona profiles for the software buying group distinct from traditional buyers.
• Own positioning and messaging for the software portfolio; serve as the marketing subject matter expert on software content across written, media, event, and sales channels.
• Design and deliver sales enablement materials and training that equip global and regional sales teams to sell controls, monitoring, and digital services with confidence.
• Track software, digital infrastructure, and monitoring/DCIM market trends and the competitive landscape to continually sharpen positioning.
• Present software portfolio strategy, plans, and results to senior leadership and cross-functional stakeholders.
• Collaborate across brand, communications, digital/web, demand generation, and business-unit marketing to align software initiatives with broader marketing objectives.

Skills

Product marketing

Product management

Technical marketing

Job description

Vertiv, headquartered in Westerville, Ohio, seeks a senior marketing leader to own the software portfolio narrative and drive go-to-market strategies across business units. You will partner with product, software engineering, and leadership to translate complex technical capabilities into clear, outcome-focused messaging and demand generation initiatives.

You will build scalable marketing infrastructure, define persona profiles, and deliver sales enablement content that unifies a diverse