ERS - Strategic Marketing Manager

Vertiv Co; Westerville (OH); On-site; USD 95,000 - 125,000; Full time

Job summary

Vertiv Co is looking for a Strategic Marketing Manager located in Westerville, Ohio. This role is essential for developing marketing strategies that drive measurable market growth for ERS and HVM. You will conduct market research and establish segmentation while executing marketing plans aimed at increasing sales revenue.

The ideal candidate will have a Bachelor’s degree in Marketing or related fields with significant experience. Proficiency in Microsoft Office and strong communication skills are essential for success in this position.

Qualifications

• 10-15 years of experience in marketing or related fields.
• Digital marketing experience is a plus.
• Knowledge of the electrical industry and power generation.

Responsibilities

• Conduct market and competitive research.
• Develop market segmentation and positioning.
• Execute marketing plans for programs that drive revenue growth.
• Serve as subject matter expert for marketing programs.
• Deliver sales enablement training to support the sales cycle.

Skills

Microsoft Office proficiency

Project management skills

Strong written communication

Presentation skills

Strong communication skills

Self-starter

Education

Bachelor’s degree in Marketing, Strategy, or related field

MBA preferred

Tools

Pardot

SharePoint

Job description

Position Summary

Strategic Marketing Manager responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. The role will also need to deliver against budget targets and measure and report on program KPIs.

Responsibilities

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go‑to‑market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making
• Generate relevant content for use in thought‑leadership and promotional material that advance the brand
• Serve as subject matter expert (SME) for marketing and areas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support the sales cycle
• Engage with cross‑functional teams including corporate marketing, legal, finance, operations and sales
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team
• Perform other duties as assigned and applicable

Requirements

• Proficient with Microsoft Office suite (Excel, PowerPoint, Access, Word, Outlook)
• Strong written, project management, and presentation skills
• Strong communication skills to all levels of the organization from peers to executive management
• Self‑starter
• Based in Westerville, Ohio

Travel Time Required

• 10%

Education

• Bachelor’s degree in Marketing, Strategy, or related field required – MBA preferred
• Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.
• Digital marketing experience is a plus
• Experience with services marketing or product management
• Experience with Pardot and SharePoint is a plus
• 10‑15 years of experience

Work Authorization

Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F‑1, H‑1, H‑2, L, B, J, or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [e-mail].