Growth-Driven Digital Marketing Leader

Ultipro

Houston (TX)

Hybrid

USD 85,000 - 120,000

Full time

2 days ago

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Benefits offered by this job

Quarterly Incentive Plan

136 hours of Paid Time Off

Medical, Dental and Vision benefits

Tuition Reimbursement for education

Employee Recognition and Rewards

Paid Volunteer Time

Employee Discounts

Wellness Incentives up to $100

Job summary

Crane is seeking an experienced Marketing Leader to develop and implement comprehensive marketing strategies, drive digital campaigns, and oversee content creation to support inbound marketing and lead nurturing.

The role requires 5+ years in digital marketing with 2+ years of management, experience revamping websites with a UI/UX focus, and strong analytics to optimize performance. On-site role in Houston, with strong benefits and growth opportunities.

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field.
5+ years of experience planning, managing, and overseeing all aspects of digital marketing campaigns.
2+ years of managerial experience leading a digital marketing team.
Proven experience revamping a company website with a strong focus on UI/UX design.
Experience with CRM systems, preferably Dynamics 365.
Hands-on experience with email marketing, campaign management, and project management.
Demonstrated ability to use data analytics to drive marketing decisions and optimize performance metrics.
Experience in the logistics industry is highly desirable.

Responsibilities

Develop and implement comprehensive marketing strategies aligned with company objectives.
Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
Coordinate trade shows, webinars, and promotional events to increase brand visibility.
Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
Collaborate with internal teams to ensure consistent messaging and branding.
Manage marketing budget and track ROI of various marketing initiatives.
Supervise and mentor members of the marketing team.
Ensure brand consistency across all platforms and materials.