Growth-Driven Digital Marketing & Data Specialist

Hull Lift Truck, Inc.; Grand Rapids (MI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid holidays

Paid time off

Job summary

Hull Lift Truck, Inc. seeks a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms.

You will identify trends, grow leads, and integrate insights into Hull’s marketing calendar while supporting Dynamics 365 CRM data for targeted campaigns. You will collaborate with the Marketing Manager to develop content for websites, emails, social channels, and campaigns, ensuring regulatory compliance and strong brand messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with social media and producing professional content for a business page.
• Ability to assemble and present professional presentations.

Responsibilities

• Identify new marketing strategies used within the industry.
• Continually enhance customer databases and profiles to support marketing efforts.
• Support marketing programs to drive traffic and sales from both new and existing customers.
• Contribute to the development and implementation of marketing processes, tools, technologies, and content that drive business growth and enhance customer engagement.
• Manage and optimize Hull’s social media presence, with a primary focus on LinkedIn, Facebook and Instagram, ensuring consistent messaging and regulatory compliance.
• Assist in the visualization, creation, and implementation of marketing content to be utilized on the website, various digital and print campaigns, and internally used graphics

Skills

Presentation skills

Social media experience

Content creation

Education

Bachelor's degree in Marketing/ Communications

Tools

Adobe

CRM systems

Google Business

Job description

Hull Lift Truck, Inc. seeks a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms.

You will identify trends, grow leads, and integrate insights into Hull’s marketing calendar while supporting Dynamics 365 CRM data for targeted campaigns. You will collaborate with the Marketing Manager to develop content for websites, emails, social channels, and campaigns, ensuring regulatory compliance and strong brand messaging.