Digital Marketing & Data Specialist

Hull Lift Truck, Inc.; Grand Rapids (MI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid holidays

Paid time off

Job summary

Hull Lift Truck, Inc. seeks a Digital Marketing and Data Specialist to promote material handling solutions and engage customers on digital platforms.

You will identify trends, grow leads, and integrate insights into Hull’s marketing calendar while supporting Dynamics 365 CRM data for targeted campaigns. You will collaborate with the Marketing Manager to develop content for websites, emails, social channels, and campaigns, ensuring regulatory compliance and strong brand messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with social media and producing professional content for a business page.
• Ability to assemble and present professional presentations.

Responsibilities

• Identify new marketing strategies used within the industry.
• Continually enhance customer databases and profiles to support marketing efforts.
• Support marketing programs to drive traffic and sales from both new and existing customers.
• Contribute to the development and implementation of marketing processes, tools, technologies, and content that drive business growth and enhance customer engagement.
• Manage and optimize Hull’s social media presence, with a primary focus on LinkedIn, Facebook and Instagram, ensuring consistent messaging and regulatory compliance.
• Assist in the visualization, creation, and implementation of marketing content to be utilized on the website, various digital and print campaigns, and internally used graphics

Skills

Presentation skills

Social media experience

Content creation

Education

Bachelor's degree in Marketing/ Communications

Tools

Adobe

CRM systems

Google Business

Job description

Hull Lift Truck, Inc.is currently seeking a Digital Marketing and Data Specialist.The Digital Marketing and Data Specialist represents Hull Lift Truck, Inc. in the promotion of material handling solutions and engaging with customers and prospects on digital platforms including but not limited to; social media, click dimensions, website lead submissions, and more. As the Digital Marketing and Data Special, you are responsible for identifying marketing trends in the industry to engage prospects and generate leads and implementing them into Hull’s marketing calendar. Additionally, you will support the Marketing Manager in collaboration in Microsoft Dynamics 365 to provide the proper customer data for marketing efforts within the CRM (i.e. email marketing campaigns). You will continuously learn about the industry and be equipped to bring all knowledge of Hull’s value propositions in capabilities, solutions, and products to market to both customers and prospects. Hull Lift Truck is proud to consistently be the top performer within the Toyota dealer network. This is achieved through strong marketing programs, award winning service & parts department, a management team that fosters a learning environment and the # 1 selling lift truck in the US!

Primary Responsibilities

• Identify new marketing strategies used within the industry
• Continually enhance customer databases and profiles to support marketing efforts
• Support marketing programs to drive traffic and sales from both new and existing customers
• Contribute to the development and implementation of marketing processes, tools, technologies, and content that drive business growth and enhance customer engagement
• Manage and optimize Hull’s social media presence, with a primary focus on LinkedIn, Facebook and Instagram, ensuring consistent messaging and regulatory compliance
• Assist in the visualization, creation, and implementation of marketing content to be utilized on the website, various digital and print campaigns, and internally used graphics

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Strong understanding of software systems including Adobe, Google Business, CRM and social media platforms
• Ability to assemble and present professional presentations
• Experience on social media and producing professional content for a business page

Personal Characteristics

• Strong interpersonal, organizational and time management skills
• Highly motivated, self-starter able to communicate effectively
• Excellent oral, written and formal presentation skills
• Results-oriented
• Exhibit an energetic passion for developing new opportunities

Since 1962, Hull Lift Truck, Inc. has provided the highest quality material handling equipment and support services available in the material handling industry.

Hull Lift Truck, Inc. offers a base salary with an attractive incentive program as well as a comprehensive benefits package including medical, dental, vision, life, 401(k), paid holidays and paid time off.

For more information about our company, please visit our website at www.HullLiftTruck.com.

Hull Lift Truck, Inc. is an Equal Opportunity Employer