Digital Marketing Specialist

Hultafors Group; Mequon (WI); On-site; USD 45,000 - 75,000; Full time

Job summary

Hultafors Group North America seeks a hands-on Digital Marketing Specialist to grow our brands through compelling digital experiences and data-driven execution. You’ll manage campaigns across social, websites, paid search, content creation, and influencer engagement, collaborating with product, sales, and marketing teams in Mequon, Wisconsin.

The role blends creative content creation with campaign optimization and offers visibility across multiple brands and channels, ideal for a proactive

Qualifications

• Experience managing digital marketing campaigns across multiple channels.
• Experience creating digital content and assets for campaigns.
• Ability to analyze data and optimize campaigns.
• Experience with social media strategy and engagement.
• Collaborative work with product, sales, and marketing teams.

Responsibilities

• Plan and execute digital marketing campaigns across channels.
• Manage social media content, publishing, engagement, and reporting.
• Maintain and update website content, landing pages, and assets.
• Support SEO and paid search initiatives to improve visibility and leads.
• Create digital content including posts, copy, presentations, graphics, and campaigns.
• Develop relationships with influencers and partners to enhance reach.
• Monitor campaign performance and use analytics to optimize results.

Skills

Social media management

Campaign planning

Content creation

Analytics

Cross-functional collaboration

Tools

Google Analytics

Google Ads

SEO tools

CMS (WordPress)

Job description

Hultafors Group North America is seeking a hands-on Digital Marketing Specialist to help grow our brands through compelling digital experiences and data-driven marketing execution.

In this role, you will be responsible for managing digital marketing initiatives across social media, websites, paid search, content creation, and influencer engagement. You will work closely with product, sales, and marketing teams to develop campaigns that drive brand awareness, customer engagement, and business results. This position is ideal for a creative, organized marketer who enjoys both content creation and digital campaign execution and wants to make a visible impact across multiple brands.

What You'll Do

• Plan and execute digital marketing campaigns across multiple channels.
• Manage social media content, publishing, engagement, and performance reporting.
• Maintain and update website content, landing pages, and digital assets.
• Support SEO and paid search initiatives to improve visibility and lead generation.
• Create digital content including social posts, website copy, presentations, graphics, and campaign materials.
• Develop relationships with influencers, creators, and industry partners to enhance brand reach and credibility.
• Monitor campaign performance and use analytics to recommend improvements and optimize results.