Growth-Driven Digital Marketer: Owned Channels & Loyalty

Capriotti's Support Center; Las Vegas (NV); Presencial; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Paid time off

Vision insurance

Wellness resources

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Opportunity for advancement

Parental leave

Descripción de la vacante

Capriotti's Sandwich Shop in Las Vegas seeks a Digital Marketing Specialist to own owned channels (email, SMS, app, push) and optimize third-party delivery campaigns. This hands-on role includes building campaigns, QA, tracking, and driving improvements.

You'll launch a new rewards program, develop segmentation strategies, and coordinate performance reporting to boost traffic, loyalty, and guest spend. This role offers senior leadership visibility and room to grow within CRM, loyalty, and

Formación

• 2+ years in digital/CRM marketing with hands-on campaign execution.
• Strong QA discipline and attention to detail.
• Comfort with performance reporting and turning data into action.
• Preferred: QSR, retail or franchise experience and exposure to third-party delivery.

Responsabilidades

• Run the owned-channel promotional calendar across email, SMS, app and push.
• Translate business goals (traffic, same-store sales, loyalty growth, catering, limited-time offers) into offer and testing recommendations.
• Play a key role in launching our new rewards program, from member journeys and offer strategy to launch campaigns and post-launch performance tracking.
• Build and manage segmentation strategies (new/returning, high-value, lapsed, catering prospects, loyalty tiers, geo/store cohorts).
• Maintain triggers, suppression logic and frequency caps to protect deliverability and reduce fatigue.
• Build, QA, schedule and deploy all owned-channel campaigns, and own targeting, UTMs/links and personalization setup.
• Monitor and report performance (engagement, conversion rate, revenue, AOV, efficiency/ROAS, unsubscribes/complaints) and document next-step optimizations.
• Support third-party delivery merchandising and offer strategy (featured items, bundles, add-ons, upsells, category placement), and track attach rate, AOV lift, conversion impact and redemption/profitability.
• Partner with stakeholders and vendors to put changes in place, validate results and troubleshoot quickly.

Conocimientos

Digital marketing

CRM marketing

Campaign execution

QA discipline

Performance reporting

Third-party delivery exposure

Descripción del empleo

Capriotti's Sandwich Shop in Las Vegas seeks a Digital Marketing Specialist to own owned channels (email, SMS, app, push) and optimize third-party delivery campaigns. This hands-on role includes building campaigns, QA, tracking, and driving improvements.

You'll launch a new rewards program, develop segmentation strategies, and coordinate performance reporting to boost traffic, loyalty, and guest spend. This role offers senior leadership visibility and room to grow within CRM, loyalty, and