Digital Marketing Specialist: Owned Channels & Loyalty

Capriotti's Sandwich Shop; Las Vegas (NV); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

Wellness resources

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Opportunity for advancement

Parental leave

Job summary

Capriotti's Sandwich Shop in Las Vegas, NV is seeking a Digital Marketing Specialist to manage owned-channel marketing (email, SMS, app, push) and support 3PD performance. This hands-on role requires building campaigns, QA, tracking results and turning data into improvements.

You’ll drive loyalty initiatives, launch a new rewards program and collaborate with stakeholders to optimize traffic, sales and guest loyalty across channels.

Qualifications

• 2+ years in digital/CRM marketing with hands-on campaign execution experience.
• Strong QA discipline and attention to detail (offers, targeting, links, tracking).
• Comfort with performance reporting and turning data into action.
• Preferred: QSR, retail or franchise experience and exposure to third-party delivery.

Responsibilities

• Run the owned-channel promotional calendar across email, SMS, app and push.
• Translate business goals into offer and testing recommendations.
• Launch and manage the new rewards program campaigns and post-launch tracking.
• Build and manage segmentation strategies (new/returning, high-value, lapsed, catering prospects).
• Maintain triggers, suppression logic and frequency caps to protect deliverability.
• Build, QA, schedule and deploy all owned-channel campaigns with UTMs/links and personalization.
• Monitor and report performance (engagement, revenue, ROAS) and document next steps.
• Support third-party delivery merchandising and offer strategy and track impact.
• Partner with stakeholders to validate results and troubleshoot quickly.

Skills

Digital/CRM marketing

QA discipline

Performance reporting

Preferred: QSR/retail experience

Job description

Capriotti's Sandwich Shop in Las Vegas, NV is seeking a Digital Marketing Specialist to manage owned-channel marketing (email, SMS, app, push) and support 3PD performance. This hands-on role requires building campaigns, QA, tracking results and turning data into improvements.

You’ll drive loyalty initiatives, launch a new rewards program and collaborate with stakeholders to optimize traffic, sales and guest loyalty across channels.