Growth-Driven Digital & Local Marketing Specialist

Minuteman-Food-Mart; Elizabethtown (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Family atmosphere

Paid time off

Paid gym memberships

Flexible schedules

Professional training

Advancement opportunities

Job summary

Minuteman Food Mart is seeking a hands-on Digital & Channel Marketing Specialist to bring our marketing plan to life across social media, paid digital, in-store, and local channels. You will manage day-to-day content, craft engaging creative, and coordinate local store efforts to drive traffic, sales, and customer engagement.

Reporting to the Manager, Brand & Marketing Planning, you will collaborate with Operations, Merchandising, Loyalty & CRM, and field leadership to evaluate opportunities,

Qualifications

• 3-6 years of experience in digital marketing, social media, local marketing, or marketing communications.
• Hands-on experience managing social media content and paid digital campaigns.
• Demonstrated ability to develop marketing creative using Canva, Photoshop, Illustrator, or similar design platforms.
• Strong writing and editing skills for short-form customer communications, including social, digital advertising, and in-store messaging.
• Comfortable using basic marketing analytics to evaluate engagement, reach, clicks, traffic, and campaign results and translate them into practical recommendations.
• Strong organizational and project-management skills with the ability to manage multiple campaigns, store requests, deadlines, and stakeholders at the same time.

Responsibilities

• Manage day-to-day social content and paid digital campaigns across branded and Minuteman-owned channels.
• Develop creative for in-store and digital platforms, including social graphics, digital ads, and signage.
• Coordinate local store marketing efforts, events, partnerships, and market-specific needs.
• Maintain simple tracking and recap reporting for social, paid digital, and local marketing activity with actionable insights.
• Work with Operations and cross-functional teams to ensure alignment with calendar and budgets.

Skills

Digital marketing

Social media

Local marketing

Marketing communications

Content creation

Marketing analytics

Project management

Writing and editing

Education

Bachelor's degree in Marketing, Communications, Business, Graphic Design, or related field

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Minuteman Food Mart is seeking a hands-on Digital & Channel Marketing Specialist to bring our marketing plan to life across social media, paid digital, in-store, and local channels. You will manage day-to-day content, craft engaging creative, and coordinate local store efforts to drive traffic, sales, and customer engagement.

Reporting to the Manager, Brand & Marketing Planning, you will collaborate with Operations, Merchandising, Loyalty & CRM, and field leadership to evaluate opportunities,