Growth-Driven Brand & Performance Leader

Morgan Stanley; New York (NY); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Comprehensive benefits

Incentive compensation

Commission earnings

Job summary

Morgan Stanley is looking for a seasoned digital marketing leader to drive brand strategy and execute marketing programs across various channels. The candidate should have a minimum of 15 years of experience, especially in performance and growth marketing in the financial sector.

The role includes optimizing paid media, executing lifecycle marketing campaigns, and analytical reporting to enhance marketing performance. A Bachelor's degree in Marketing or a related field is required, alongside a strategic mindset and data-driven approach.

Qualifications

• 15+ years of experience working in digital marketing with expertise in performance and growth.
• Experience leading marketing programs for financial services, targeting affluent consumers.
• Proven success executing strategic marketing campaigns across digital channels.

Responsibilities

• Lead development of brand strategy and execute marketing programs for customer acquisition.
• Build and optimize paid media programs across channels, focusing on acquisition and engagement.
• Plan and execute automated lifecycle marketing campaigns to nurture relationships.

Skills

Digital marketing expertise

Performance marketing

Lifecycle marketing

SEO

Google Analytics

Data-driven analysis

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

HubSpot

Google Ads

Tableau

Excel/Google Sheets

Job description

Morgan Stanley is looking for a seasoned digital marketing leader to drive brand strategy and execute marketing programs across various channels. The candidate should have a minimum of 15 years of experience, especially in performance and growth marketing in the financial sector.

The role includes optimizing paid media, executing lifecycle marketing campaigns, and analytical reporting to enhance marketing performance. A Bachelor's degree in Marketing or a related field is required, alongside a strategic mindset and data-driven approach.