Growth Architect, Lifecycle & Performance Marketing

Morgan Stanley; New York (NY); On-site; USD 110,000 - 190,000; Full time

Job summary

Morgan Stanley is seeking a Lifecycle and Performance Marketing Lead to drive user acquisition and retention for EquityZen, leading performance marketing strategies across various digital channels.

The ideal candidate will have over 7 years of experience, proficiency in marketing automation tools, and the ability to manage substantial marketing budgets. The role offers a salary range from $110,000 to $190,000, depending on experience and qualifications.

Qualifications

• 7+ years of experience in performance, growth, or lifecycle marketing.
• Proficiency with marketing automation platforms, preferably HubSpot.
• Strong analytical skills and experience in data-driven decision-making.

Responsibilities

• Design and optimize automated lifecycle marketing journeys.
• Execute performance marketing strategy and manage paid user acquisition campaigns.
• Conduct A/B testing to improve conversion rates.

Skills

Performance marketing

Growth marketing

Lifecycle marketing automation

Google Ads

Data analytics

Tools

HubSpot

Google Analytics

Tableau

Mixpanel

Job description

Morgan Stanley is seeking a Lifecycle and Performance Marketing Lead to drive user acquisition and retention for EquityZen, leading performance marketing strategies across various digital channels.

The ideal candidate will have over 7 years of experience, proficiency in marketing automation tools, and the ability to manage substantial marketing budgets. The role offers a salary range from $110,000 to $190,000, depending on experience and qualifications.