Brand & Performance Marketing Leader

Financialnarrative; New York (NY); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Competitive compensation

Bonus potential

Diversity & inclusion

Job summary

EquityZen seeks a Head of Brand and Digital Marketing for Morgan Stanley Private Markets. You will lead brand strategy and marketing programs to acquire and engage customers across the Morgan Stanley ecosystem, from brand activation to lifecycle campaigns.

The role requires deep proficiency in brand, performance marketing, and lifecycle automation, with experience in Google Ads, Google Analytics, and cross-channel activation. Collaboration with marketing teams and compliance is essential.

Qualifications

• Bachelor’s degree in Marketing, Communications or relatedfield
• 15+ years’ experience in digital marketing, including performance, growth and lifecycle marketing
• Experience with paid media across direct, paid search and social channels
• Experience with lifecycle marketing automation tools
• Ability to plan and report performance metrics across campaigns
• Experience building and optimizing brand and performance programs

Responsibilities

• Define opportunity for Morgan Stanley Private Markets and develop and execute the brand and performance marketing plan
• Build, monitor, and optimize paid media programs across Google Ads and paid social
• Plan and execute automated lifecycle marketing campaigns
• Oversee marketing reporting, set KPIs and budget, and use data to track performance
• Conduct A/B and multivariate experiments
• Partner with team members to deliver on SEO, paid media, and content approaches
• Work with Compliance to ensure a compliant operation

Skills

Brand strategy

Performance marketing

Lifecycle marketing

Data analytics

Budget management

Team leadership

Education

Bachelor's degree in Marketing or related

Tools

Google Ads

Google Analytics

Hubspot

Tableau

Job description

EquityZen seeks a Head of Brand and Digital Marketing for Morgan Stanley Private Markets. You will lead brand strategy and marketing programs to acquire and engage customers across the Morgan Stanley ecosystem, from brand activation to lifecycle campaigns.

The role requires deep proficiency in brand, performance marketing, and lifecycle automation, with experience in Google Ads, Google Analytics, and cross-channel activation. Collaboration with marketing teams and compliance is essential.