Brand Director: Renewal & Integrated Campaign Leader

KQED Inc.; California, United States; Hybride; USD 126 000 - 165 000; Plein temps

Résumé du poste

KQED Inc. in San Francisco is seeking a Director of Brand to own brand strategy end-to-end, including a major renewal and the launch of KQED's first large-brand campaign in over a decade. You will oversee sub-brands and guide the Creative team to align with ambitious, culturally resonant storytelling.

This hybrid role combines headquarters collaboration with remote work, guiding governance, research collaboration, and cross-functional leadership to elevate brand across TV, radio, web, and events.

Qualifications

• 7-10 years in brand strategy or brand management, in-house or agency.
• Experience leading major, integrated campaigns from strategy to execution.
• Proven ability to manage external agencies, briefs, budgets, timelines, and creative quality.

Responsabilités

• Own and evolve brand strategy, narrative, identity, and architecture for the next decade.
• Lead end-to-end a major, multi-year brand campaign from brief to go-to-market.
• Oversee sub-brands and manage the in-house Creative team and external agency partners.

Connaissances

Brand strategy

Executive communication

Cross-functional leadership

Agency management

Research collaboration

Description du poste

KQED Inc. in San Francisco is seeking a Director of Brand to own brand strategy end-to-end, including a major renewal and the launch of KQED's first large-brand campaign in over a decade. You will oversee sub-brands and guide the Creative team to align with ambitious, culturally resonant storytelling.

This hybrid role combines headquarters collaboration with remote work, guiding governance, research collaboration, and cross-functional leadership to elevate brand across TV, radio, web, and events.