Director, Digital Strategy & Content Growth

Miami City Ballet; Miami Beach (FL); Hybrid; USD 95,000 - 115,000; Full time

Job summary

Miami City Ballet in Miami, FL seeks a Director of Digital Strategy & Content to shape how audiences encounter the company online. You will own the digital roadmap, oversee organic social, website content, video, photography, and editorial, and collaborate with marketing, artistic, and education teams to align priorities with audience growth and fundraising goals.

You will manage a content calendar, guide internal and external creators, ensure on-brand storytelling, and drive website conversion

Qualifications

• Significant experience leading digital strategy and content.
• Strong command of website, social, email, digital campaigns and analytics.
• Data-driven approach to strategy and decisions.
• Experience managing production budgets and vendors.
• Excellent writing and communication skills.
• Experience in performing arts or nonprofit is a plus.

Responsibilities

• Strategize and lead MCB's digital footprint across channels.
• Own content calendar tied to productions and ticket sales.
• Direct production budgets and manage internal/external teams.
• Build brand stories featuring dancers and School.
• Partner with marketing to optimize email, paid campaigns and site conversion.
• Develop partnerships and sponsorship opportunities.

Skills

Digital strategy

Content creation

Audience growth

Analytics

Production leadership

Budget management

Communication

Tools

Adobe Creative Cloud

Job description

Miami City Ballet in Miami, FL seeks a Director of Digital Strategy & Content to shape how audiences encounter the company online. You will own the digital roadmap, oversee organic social, website content, video, photography, and editorial, and collaborate with marketing, artistic, and education teams to align priorities with audience growth and fundraising goals.

You will manage a content calendar, guide internal and external creators, ensure on-brand storytelling, and drive website conversion