Director, Fan Growth & Lifecycle Marketing

Miami Dolphins and Hard Rock Stadium; Miami Gardens (FL); Presencial; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Ticket benefits

On-site gym

Lunch program

Discounts

401k

PTO

Company holidays

Descripción de la vacante

The Miami Dolphins and Hard Rock Stadium are seeking a Director of Digital Growth Marketing to lead CRM-driven fan acquisition, engagement, retention, and revenue growth across the customer journey.

This role reports to the Sr. Director of Revenue Operations and will oversee CRM strategy, audience segmentation, marketing automation, and lifecycle communications across email, paid media, SMS, and mobile app channels. A strong background in lifecycle marketing is essential.

Formación

• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or related field.
• 8+ years of experience in CRM, lifecycle marketing, customer marketing, growth marketing, or related disciplines.
• 3+ years of leadership experience managing and developing high-performing teams.
• Advanced experience with HubSpot Marketing Hub or similar marketing automation platforms.
• Strong understanding of customer lifecycle management, audience segmentation, retention marketing, and marketing automation.
• Demonstrated success driving measurable growth through email, SMS, mobile app, CRM, and customer journey optimization.
• Strong analytical skills with experience interpreting customer and campaign performance data.
• Exceptional collaboration skills with experience working cross-functionally across marketing, sales, analytics, technology, and operations teams.
• Experience in sports, entertainment, subscription businesses, hospitality, or customer-centric industries preferred.

Responsabilidades

• Own lifecycle marketing strategy across acquisition, onboarding, engagement, retention, upsell, and win-back programs.
• Develop customer journey frameworks to improve fan engagement and revenue.
• Design audience segmentation strategies for personalized communications.
• Partner with Ticket Sales, Membership Services, Premium Sales, and Analytics to drive revenue growth.
• Establish lifecycle strategies that increase customer lifetime value.
• Oversee CRM strategy, audience segmentation, marketing automation, and lifecycle communications across channels.
• Collaborate with Digital Product to improve fan profiling and first-party data collection.
• Lead performance measurement with KPIs and reporting to executive leadership.

Conocimientos

CRM

Lifecycle marketing

Customer marketing

Growth marketing

Analytics

Educación

Bachelor's degree in Marketing, Business, Data Analytics, Communications, or related field

Herramientas

HubSpot Marketing Hub

Descripción del empleo

The Miami Dolphins and Hard Rock Stadium are seeking a Director of Digital Growth Marketing to lead CRM-driven fan acquisition, engagement, retention, and revenue growth across the customer journey.

This role reports to the Sr. Director of Revenue Operations and will oversee CRM strategy, audience segmentation, marketing automation, and lifecycle communications across email, paid media, SMS, and mobile app channels. A strong background in lifecycle marketing is essential.