Growth Digital Product Manager — E‑Commerce & Revenue

Eastern Lift Truck Co.; City of Pewaukee (WI); On-site; USD 105,000 - 145,000; Full time

Job summary

Boelter is seeking a Digital Product Manager to own the digital experiences across B2B and B2C channels, driving online revenue growth and improved conversion. You will collaborate with business stakeholders, engineering, and design to optimize discovery, product pages, and checkout.

The role focuses on analytics-driven improvements, experimentation, and personalization to maximize CLV and contract pricing opportunities for key accounts.

Qualifications

• Experience owning a digital product roadmap with measurable revenue impact.
• Ability to lead cross-functional teams in a SAFe environment.
• Strong proficiency in UX principles and conversion optimization.

Responsibilities

• Own the product roadmap for commerce and growth tied to revenue and AOV.
• Lead a Scrum team in SAFe, including backlog and PI planning.
• Serve as liaison between business stakeholders and product/engineering.
• Manage end-to-end funnel from discovery to purchase to boost conversion.
• Own onsite search performance, relevance, and filters to drive revenue.
• Drive up-sell/cross-sell via recommendations and A/B testing.
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout.
• Lead a continuous experimentation roadmap using analytics and heatmaps.
• Develop personalization and CLV strategies for B2B accounts

Skills

Roadmap ownership

SAFe Scrum

Cross-functional teamwork

UX best practices

A/B testing

Analytics

Lifecycle management

B2B/B2C experience

Stakeholder management

Job description

Boelter is seeking a Digital Product Manager to own the digital experiences across B2B and B2C channels, driving online revenue growth and improved conversion. You will collaborate with business stakeholders, engineering, and design to optimize discovery, product pages, and checkout.

The role focuses on analytics-driven improvements, experimentation, and personalization to maximize CLV and contract pricing opportunities for key accounts.