Digital Growth Product Manager - E-Commerce

The Boelter Companies; City of Pewaukee (WI); On-site; USD 110,000 - 145,000; Full time

Job summary

Boelter in Pewaukee, WI is seeking a Digital Product Manager to lead commerce growth across both B2B and B2C channels—from discovery to final purchase. You will own the product roadmap for commerce, manage a SAFe scrum team, and serve as the liaison between business stakeholders and product/engineering teams.

The role focuses on optimizing funnels, onsite search, and personalization strategies to increase online revenue and customer lifetime value.

Responsibilities

• Own the product roadmap for commerce and growth, tying features to revenue, AOV, and acquisition targets.
• Lead a SAFe scrum team with backlog prioritization, sprint planning, and PI Planning.
• Liaise between business stakeholders and product/engineering teams.
• Own the end-to-end funnel from discovery to purchase, optimizing stages to improve conversion.
• Own onsite search performance: relevance tuning, facet filtering, and search-driven revenue.
• Drive upsell/cross-sell via recommendations, A/B tests, and merchandising collaboration.
• Set UX standards for navigation, PDPs/PLPs, cart, and checkout with design and engineering.
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research.
• Develop personalization and CLV strategies, including B2B features like contract pricing and custom catalogs.

Job description

Boelter in Pewaukee, WI is seeking a Digital Product Manager to lead commerce growth across both B2B and B2C channels—from discovery to final purchase. You will own the product roadmap for commerce, manage a SAFe scrum team, and serve as the liaison between business stakeholders and product/engineering teams.

The role focuses on optimizing funnels, onsite search, and personalization strategies to increase online revenue and customer lifetime value.