Digital Growth Leader: Revenue, UX & Lifecycle

The Toro Company; Minnesota; On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Dress for day

Onsite cafeteria

Caribou Coffee onsite

Wellness program

Volunteer hours

Summer hours

Competitive salary

Job summary

The Toro Company, based in Bloomington, MN, seeks a Digital Growth Manager to own data-led growth strategies across e-commerce, demand generation, and lifecycle marketing. You will drive acquisition, conversion, retention, and post-sale revenue with automation and personalization.

The role requires senior experience in front-end platforms, analytics, and performance optimization, partnering with Sales, Product, Merchandising, IT, and Analytics to maximize incremental revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Commerce, Data Analytics, or related field.
• 8 to 10+ years of progressive experience in digital growth, demand generation, digital marketing, lifecycle marketing, or related roles.
• Senior-level experience with digital sales automation platforms, conversion optimization, UX/UI strategy, digital merchandising, front-end e-commerce platforms, and customer experience improvement.
• Excellent communication, influence, and stakeholder management skills in a matrixed organization.

Responsibilities

• Lead digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement with measurable outcomes.
• Own the e-commerce optimization roadmap grounded in customer behavior, funnel analysis, UX/UI best practices, and business impact.
• Partner with sales, merchandising, product, analytics, and technology teams to improve the digital buying journey and revenue.
• Define measurement strategies connecting digital programs to revenue, ROIs, and customer lifetime value.
• Build executive dashboards and performance narratives explaining performance and recommended actions.

Skills

Digital growth

Demand generation

Lifecycle marketing

Sales enablement

UX/UI strategy

Analytics

Marketing automation

Channel management

Communication

Education

Bachelor’s degree in Marketing/Business

Tools

Marketing automation platforms

Google Analytics

Power BI

CRM reporting

E-commerce dashboards

Attribution platforms

Job description

The Toro Company, based in Bloomington, MN, seeks a Digital Growth Manager to own data-led growth strategies across e-commerce, demand generation, and lifecycle marketing. You will drive acquisition, conversion, retention, and post-sale revenue with automation and personalization.

The role requires senior experience in front-end platforms, analytics, and performance optimization, partnering with Sales, Product, Merchandising, IT, and Analytics to maximize incremental revenue.