Growth & Demand Generation Manager (m/f/d)

WSCAD electronic GmbH; Charlotte (NC); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with performance-based bonus

Flexible working hours and hybrid work options

Comprehensive benefits package (health, dental, vision, 401(k))

Ongoing training and professional development

Career growth opportunities

Supportive team culture

Job summary

A technology company specializing in electrical engineering software is hiring a Growth & Demand Generation Manager in Charlotte, NC. The ideal candidate will create a lead generation engine, optimize funnels, and utilize data analytics to drive measurable growth. With a preference for performance marketers, this role offers a hybrid working model and the opportunity to shape the U.S. growth strategy in a rapidly expanding international firm.

Qualifications

• 2–8 years of experience in B2B digital marketing.
• Experience generating pipeline for SaaS or technical products.
• Strong analytical skills and comfort with marketing data.
• Experience managing paid acquisition channels.
• Familiarity with marketing automation and CRM systems.

Responsibilities

• Create a repeatable lead generation machine.
• LinkedIn campaigns targeting electrical engineering decision makers.
• Optimize conversion of landing pages through A/B testing.
• Build dashboards for campaign performance.

Skills

B2B digital marketing

Analytics

Paid acquisition channels

CRM systems

Dashboard creation

Tools

HubSpot

Microsoft Dynamics

Job description

Growth & Demand Generation Manager (m/f/d)

Date: April 1st, 2026

Working time model: Full-time
Working model: Hybrid
Main place of work: Charlotte (NC)
Start date: immediately

WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our platform is the only AI‑driven electrical engineering system. To accelerate our growth in the U.S., we are hiring a Growth & Demand Generation Manager.

Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline of qualified leads for our sales team. This role is not about brand campaigns or marketing creativity for its own sake. It is about measurable growth through data‑driven marketing.

What awaits you – Your responsibilities:

1. Pipeline Generation

• LinkedIn campaigns targeting electrical engineering decision makers
• Google Ads targeting electrical engineering software searches
• industry newsletter sponsorships
• retargeting funnels
• email lead nurturing campaigns

2. Funnel Optimization

• conversion optimization of landing pages
• A/B testing of messaging and offers
• campaign ROI analysis
• improving cost per lead and cost per opportunity

3. Marketing Analytics

• build dashboards for campaign performance
• track CPL, CAC, pipeline contribution
• identify which channels produce real opportunities
• shut down underperforming campaigns quickly

4. Marketing Systems

• HubSpot
• CRM platforms such as Microsoft Dynamics or similar
• marketing automation workflows
• lead scoring and lead routing

Clean data and measurable funnels are critical.

What we expect – Your qualifications:

You are likely a performance marketer or growth marketer, not a traditional brand marketer. If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming slogans, you will fit well here.

• 2–8 years of experience in B2B digital marketing
• experience generating pipeline for SaaS or technical products
• strong analytical skills and comfort with marketing data
• experience managing paid acquisition channels
• experience building dashboards and campaign performance reports
• familiarity with marketing automation and CRM systems

We are looking for someone who: measures everything, runs structured experiments, and makes decisions based on data.

What We Are NOT Looking For

This role is not a creative marketing position. We are not looking for someone who:

• runs campaigns without measurable outcomes
• prioritizes brand awareness over pipeline
• relies on marketing intuition rather than data

Why This Role Is Interesting:

• direct impact on revenue growth
• work on a highly technical, AI‑driven software product for engineers
• significant autonomy to build the marketing engine
• opportunity to shape the U.S. growth strategy

Benefits:

• Competitive salary with performance‑based bonus
• Flexible working hours and hybrid work options
• Comprehensive benefits package (health, dental, vision, 401(k))
• Ongoing training and professional development programs (Onboarding in Munich, Germany)
• Career growth opportunities in a fast‑growing international company
• A collaborative, innovative, and supportive team culture

Apply now

WSCAD is part of the Buhl group with approx. 800 employees. For over 35 years, WSCAD has been developing and distributing electrical CAD software solutions. Our customers include medium‑sized companies, international corporations as well as engineering offices. More than 40,000 users in over 100 countries from mechanical engineering, plant engineering industries as well as from building automation and installation technology rely on our integrative WSCAD software. In addition to our headquarter in Bergkirchen near Munich, we have a branch office in Wroclaw, Poland. WSCAD software is actively distributed in 18 countries worldwide.

As a German company we currently employ people from over 15 different nations with a wide range of backgrounds. We value diversity and treat everyone equally. What matters to us are your results and your behaviour, regardless of nationality, gender, ethnicity, or religious beliefs.

Have we picked your interest?

You have these qualifications and enjoy enriching the lives of our users together with us? Then send us your application!

Your HR contact at WSCAD

Vanessa Riß
Phone: [phone]
Email: [e-mail]
WSCAD GmbH – Office Bergkirchen
Dieselstraße 4
85232 Bergkirchen, Germany