Demand Generation Specialist (Industrial B2B/SaaS)

FINDIQ; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Attractive salary with performance-based components

Flexible work environment

Paid training and development

Job summary

A tech startup is seeking a Demand Generation Specialist to drive marketing efforts and growth in the U.S. and internationally. This role involves developing integrated campaigns, managing workflows in HubSpot or Marketo, and producing technical content for the industrial sector. The ideal candidate has over 3 years of experience in B2B demand generation and strong analytical skills. This position allows for a flexible work environment, primarily remote with some in-person meetings.

Qualifications

• 3+ years in B2B demand generation, ideally in industrial, manufacturing, or SaaS sectors.
• Demonstrated expertise with marketing automation and CRM platforms.
• Strong analytical skills; comfortable interpreting data to drive decisions.

Responsibilities

• Develop and execute integrated demand generation campaigns.
• Build and manage marketing automation workflows.
• Analyze campaign performance and report on KPIs.

Skills

B2B demand generation

Analytical skills

Technical content creation

Campaign management

Project management

Tools

HubSpot

Marketo

Job description

Demand Generation Specialist (Industrial B2B/SaaS)

We are FINDIQ, a tech startup leading the generational change in industrial machine and plant servicing, building the first AI‑based knowledge platform for medium‑size machine manufacturers and large global companies. As our first dedicated Demand Generation Specialist, you will lay the marketing foundation for our U.S. and international growth. This hands‑on, high‑impact role owns content creation, campaign strategy, lead generation, and marketing automation to help our sales team scale with high‑quality opportunities.

What Awaits You

• Develop and execute integrated demand generation campaigns across inbound and outbound channels (content, email, paid, social, ABM).
• Build and manage marketing automation workflows (HubSpot, Marketo, or similar) and maintain CRM hygiene.
• Create technical content (case studies, whitepapers, blog posts) tailored to industrial/manufacturing audiences.
• Analyze campaign performance, optimize for lead quality and conversion, and report on KPIs.
• Align closely with sales (SDR/AE teams) to ensure seamless lead handoff and feedback loops.
• Localize messaging for U.S. manufacturing and industrial buyers.
• Partner with industry associations and trade publications for thought leadership and credibility.
• Own the development of buyer personas and lead scoring frameworks.

What We Expect

• 3+ years in B2B demand generation, ideally in industrial, manufacturing, or SaaS sectors.
• Demonstrated expertise with marketing automation and CRM platforms.
• Strong analytical skills; comfortable interpreting data to drive decisions.
• Proven ability to create compelling technical content and messaging.
• Experience managing multi‑channel campaigns (organic, paid, email, social).
• Excellent project management and cross‑functional communication skills.
• Track record of delivering qualified leads and supporting sales pipeline growth.

What Sets the FINDIQ Team Apart

• We take great responsibility for what we’re building together.
• We think in terms of potential and solutions—even when things get challenging.
• We act with foresight—making decisions with the long term in mind and standing behind what we do.
• We work independently, approach tasks proactively, and take ownership of our daily work.
• We treat people with openness, empathy, and a positive view of humanity—both inside and outside the company.
• We’re passionate about industry and technology—curious, bold, and pragmatic.

Your Profile

• Experience with ABM strategies and tools.
• Background in manufacturing, engineering, or industrial technology.
• Familiarity with AI‑driven marketing tools.

What We Offer

• Attractive salary with performance‑based components.
• Trust—what you need to become the best version of yourself.
• Flexible work: mostly remote with occasional in‑person meetings in Herford or at the customer’s site.
• A strong team: openness, appreciation, and genuine enthusiasm for what we’re building together.
• Individual development: paid training, coaching, and dedicated learning time.
• Startup insights: close work with the founding team and direct insights into their work.

Curious to learn more? Apply online now by submitting your application documents. For more information, feel free to contact Senada at [e-mail].

This position doesn’t quite match what you’re looking for? Then send us an open application! We look forward to hearing from you!

About Us: FINDIQ is an innovative and fast‑growing technology company from Germany that sees itself as a quality leader in knowledge transfer in machine service. With a novel approach, we preserve the experiential knowledge of service technicians and process it intelligently to support the future generation of service providers—quickly, scalably, and with an eye to the future. Join our team and help us shape the digital transformation of the industry!