Growth & Customer Strategy Lead — Retail Expansion

CEVA Logistics

Bridgewater (MA)

On-site

USD 120,000 - 170,000

Full time

11 days ago

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Job summary

Ceva Animal Health is seeking a Sr Manager, Customer Strategy & Growth to accelerate retail growth through new distribution, stronger customer partnerships, and revenue optimization. This senior commercial leader partners with Sales, Marketing, Finance, and Supply Chain to translate brand and consumer strategies into category and customer opportunities.

The role emphasizes category management, joint business planning, and customer activation across priority channels, with a focus on scalable

Qualifications

Bachelor's degree in Business, Marketing, Sales or related field; MBA or advanced degree is a plus.
7+ years in customer development, trade marketing, category management or related commercial roles.
Experience with new distribution, category reviews, and customer storytelling to drive growth.
Experience with Joint Business Planning and trade funding, ROI-focused.
Strong shopper activation across brick-and-mortar and digital channels.

Responsibilities

Drive New Distribution, Customer Development & Launch Readiness with cross-functional teams.
Lead Joint Business Planning and evaluate trade funding; optimize ROI.
Develop disciplined sales forecasting in partnership with Supply Chain & Finance.
Lead customer and shopper activation across in-store and online channels.
Build repeatable sales operations and growth models for scalable execution.