Growth Creative Strategist: Performance Marketing & Creator Campaigns

Healy World; Louisville (CO); Presencial; USD 89.000 - 109.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site gym

Solar-powered campus

On-site café

Descripción de la vacante

Gaia, based on its Louisville, Colorado campus, seeks a Growth Creative Strategist to drive member growth through paid acquisition creativity. You will translate audience insights into compelling concepts, craft platform-specific ads for Meta and Google, and coordinate creator/UGC campaigns within budget.

You’ll maintain Gaia’s voice across demanding regulatory contexts and focus on conversion, ROI, and retention metrics.

Formación

• Paid acquisition creative experience with examples showing your contribution and measurable results.
• Strong audience research, concept development, copywriting, scripting, and briefing skills, with an understanding of creative differences across Meta, Google Search, and YouTube.
• Hands-on Meta Ads Manager and Google Ads experience, including setup, QA, analysis, and optimization.
• The ability to interpret performance data and translate findings into creative decisions.
• Experience writing and producing creative within regulated, sensitive, or policy-heavy categories (health, wellness, personal development, or alternative topics) without triggering ad account restrictions.
• Familiarity with subscription business metrics (free-to-paid conversion, retention curves, churn, and LTV).
• A collaborative growth mindset, resourcefulness, and the organization to manage multiple deliverables through completion.

Responsabilidades

• Translate audience research and campaign insights into concepts, hooks, ad copy, scripts, and actionable creative briefs.
• Develop platform-specific creative for Meta (Facebook and Instagram), Google Search, and YouTube, testing audiences, messages, offers, formats, and landing page approaches.
• Create and coordinate paid creator and UGC campaigns, including sourcing, briefing, scripting, feedback, delivery, and collaboration on fees, agreements, usage rights, and paid amplification permissions within approved budgets.
• Maintain Gaia’s voice and brand integrity while adapting creative to audience needs and platform advertising requirements.

Conocimientos

Paid acquisition

Audience research

Copywriting & scripting

Meta Ads Manager

Google Ads

Performance analysis

Regulated content

Subscription metrics

Collaborative mindset

Descripción del empleo

Gaia, based on its Louisville, Colorado campus, seeks a Growth Creative Strategist to drive member growth through paid acquisition creativity. You will translate audience insights into compelling concepts, craft platform-specific ads for Meta and Google, and coordinate creator/UGC campaigns within budget.

You’ll maintain Gaia’s voice across demanding regulatory contexts and focus on conversion, ROI, and retention metrics.