Growth Content Marketing Lead — Demand Gen & SEO

Airwallex Pty Ltd.; San Francisco (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Airwallex Pty Ltd. is looking for a Growth Content Marketing Lead based in San Francisco to own the content strategy for demand generation.

This role involves leading the creation of SEO-driven content, collaborating with cross-functional teams, and using data to optimize content performance. Candidates should have over 6 years of experience in growth content marketing and a strong understanding of SEO.

Qualifications

• 6+ years of experience in growth content marketing or SEO-led content roles.
• Track record of creating content that drives measurable business outcomes.
• Ability to explain technical products clearly.
• Strong understanding of SEO and keyword intent.
• Experience with data analysis for content performance.

Responsibilities

• Build a global growth content marketing discipline at Airwallex.
• Own the demand gen content strategy including SEO and gated assets.
• Write and edit high-impact SEO content including ebooks and guides.
• Collaborate with Product Marketing to translate product features into content.
• Optimize content based on performance data.

Skills

Growth content marketing

SEO fundamentals

Exceptional writing and editing skills

Data-driven mindset

Cross-functional collaboration

Tools

Webflow

WordPress

Google Search Console

Google Analytics 4

Ahrefs

Job description

Airwallex Pty Ltd. is looking for a Growth Content Marketing Lead based in San Francisco to own the content strategy for demand generation.

This role involves leading the creation of SEO-driven content, collaborating with cross-functional teams, and using data to optimize content performance. Candidates should have over 6 years of experience in growth content marketing and a strong understanding of SEO.