Head of SEO & Demand Gen Content

Freshworks; San Mateo (CA); On-site; USD 168,000 - 276,000; Full time

Benefits offered by this job

Equity + ESPP

Flexible PTO

Medical insurance

Dental insurance

Vision insurance

Parental leave

Job summary

Freshworks, based in San Mateo, California, is seeking a strategic Director of SEO & Demand Generation Content to drive organic growth and lead DG content across the funnel.

The role partners with product marketing, brand, growth, and campaigns; owns SEO strategy, oversees a DG content team, and measures performance to boost visibility and conversions. A strong background in technical SEO, local SEO, analytics, and AI-driven content is essential.

Qualifications

• 10+ years in SEO and content marketing, preferably B2B SaaS.
• Proven leadership of SEO strategies and demand-gen content at scale.
• Strong analytics and proficiency with key SEO tools.

Responsibilities

• Lead SEO strategy and execution, driving organic growth.
• Manage SEO agency and internal partners for best-in-class work.
• Oversee a DG content team across top/mid/bottom funnel.
• Develop demand-gen content journeys across channels.
• Collaborate with campaign managers, brand, and product marketing.
• Own content performance tracking and data-driven optimization.
• Track SEO trends, AI-driven content strategies, and updates.
• Implement SEO best practices for multi-region, multi-language sites.
• Lead website migrations, CMS transitions, and technical SEO efforts.
• Work with engineering to optimize performance and structured data.
• Innovate with AI, personalization, and marketing automation.

Skills

SEO strategy

Content marketing

Technical SEO

Local SEO

Analytics

Marketing automation

A/B testing

HTML/CMS

Tools

Google Analytics

SEMrush

Ahrefs

WordPress

Job description

Freshworks, based in San Mateo, California, is seeking a strategic Director of SEO & Demand Generation Content to drive organic growth and lead DG content across the funnel.

The role partners with product marketing, brand, growth, and campaigns; owns SEO strategy, oversees a DG content team, and measures performance to boost visibility and conversions. A strong background in technical SEO, local SEO, analytics, and AI-driven content is essential.