Growth Content Marketing Manager

Airwallex Pty Ltd.; San Francisco (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Airwallex Pty Ltd. is looking for a Growth Content Marketing Lead based in San Francisco to own the content strategy for demand generation.

This role involves leading the creation of SEO-driven content, collaborating with cross-functional teams, and using data to optimize content performance. Candidates should have over 6 years of experience in growth content marketing and a strong understanding of SEO.

Qualifications

• 6+ years of experience in growth content marketing or SEO-led content roles.
• Track record of creating content that drives measurable business outcomes.
• Ability to explain technical products clearly.
• Strong understanding of SEO and keyword intent.
• Experience with data analysis for content performance.

Responsibilities

• Build a global growth content marketing discipline at Airwallex.
• Own the demand gen content strategy including SEO and gated assets.
• Write and edit high-impact SEO content including ebooks and guides.
• Collaborate with Product Marketing to translate product features into content.
• Optimize content based on performance data.

Skills

Growth content marketing

SEO fundamentals

Exceptional writing and editing skills

Data-driven mindset

Cross-functional collaboration

Tools

Webflow

WordPress

Google Search Console

Google Analytics 4

Ahrefs

Job description

What you’ll do

Reporting to the Director, Global Growth Content, you will own and scale Airwallex’s growth and demand generation content engine globally on the payments product. You will work closely with global and regional teammates across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle to build content that drives qualified demand, pipeline, and revenue.

This role is ideal for a hands‑on content leader who loves writing and editing SEO content, ebooks, guides, and one‑pagers, and who is excited to go deep on technical product narratives—translating complex capabilities into clear, compelling, conversion‑oriented content.

You will join the Airwallex Marketing team during a critical period of growth. As we scale, we are building a team that balances global consistency in content strategy, quality, and process, with local flexibility and speed in execution. This is a unique opportunity to help shape how growth content drives the next phase of Airwallex’s expansion.

This role is based in San Francisco.

Responsibilities

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high‑performing team over time.

• Own the end‑to‑end demand gen content strategy, spanning SEO, gated assets, mid‑funnel conversion content, and product‑led narratives.

• Write, edit, and ship high‑impact content including:

  • SEO pillar pages, cluster articles, and comparison content

  • Ebooks, whitepapers, and long‑form guides

  • One‑pagers, solution briefs, and product explainers

• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.

• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.

• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.

• Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.

• Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.

• Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.

• Balance short‑term growth outcomes with longer‑term investments in evergreen content, topical authority, and durable demand.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications

• 6+ years of experience in growth content marketing, demand gen content, or SEO‑led content roles, preferably at a high‑growth B2B technology company.

• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.

• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.

• Strong understanding of SEO fundamentals, including keyword intent, on‑page optimization, internal linking, and content clustering.

• A data‑driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.

• Experience partnering cross‑functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.

• Comfort working in a fast‑paced, global environment and communicating progress and impact to key stakeholders.

• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.

• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.