Growth Content Lead for AI-Driven B2B Marketing

CLEAResult; Athens (GA); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid vacation/sick/personal/parental

Volunteer time

Recognition program

Employee assistance program

On‑demand training

Job summary

CLEAResult, based in the United States, Georgia (Athens area), seeks a Growth Marketing content lead who will own strategy, writing, and quality across blog posts, thought leadership, case studies, and ABM/ABS campaigns. The role combines hands-on writing with strategic oversight to optimize content for human readers and AI discovery.

You will repurpose pillar content across formats, collaborate with sales and design, and ensure editorial consistency while advancing GEO/AI visibility practices.

Qualifications

• 5+ years of B2B content marketing or copywriting experience.

Responsibilities

• Plan and write blog content, thought leadership, and case studies supporting demand‑gen and ABM/ABS campaigns.
• Write scripts and outlines for podcasts, webinars, and short‑form video, partnering with designers on production.
• Systematically repurpose pillar content into blog posts, social copy, email nurture content, and sales one‑pagers.
• Partner with Growth Marketing Managers on account‑specific content for ABM/ABS campaigns.
• Build sales‑facing content beyond campaigns: battlecards, objection‑handling one‑pagers, and email nurture sequences handed to sales.
• Own editorial quality and consistency for Growth Marketing's written output.
• Apply GEO best practices to all content, partnering with Digital Marketing Manager on AI-visibility strategy.
• Own a content calendar aligned to campaign priorities, and track content engagement and pipeline.
• Handoff finished scripts and long‑form assets to Brand Manager for organic posting.

Skills

B2B content marketing

Portfolio writing

Interviewing subject-matter experts

SEO familiarity

GEO/AI visibility

Content repurposing

AI-assisted content editing

Sales collaboration

French language a plus

Energy/utility knowledge a plus

Tools

Content Management System

Marketing Automation Platform

SEO tools

Analytics tooling

Claude AI tooling

Job description

CLEAResult, based in the United States, Georgia (Athens area), seeks a Growth Marketing content lead who will own strategy, writing, and quality across blog posts, thought leadership, case studies, and ABM/ABS campaigns. The role combines hands-on writing with strategic oversight to optimize content for human readers and AI discovery.

You will repurpose pillar content across formats, collaborate with sales and design, and ensure editorial consistency while advancing GEO/AI visibility practices.