Growth Content Strategist for B2B & AI Campaigns

CLEAResult; Austin (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid health care concierge

401(k) with company match

Paid vacation, sick, personal and Par*

Paid Volunteer Time

Employee Recognition Program

Employee Assistance Program

Access to on-demand training courses

Job summary

CLEAResult is seeking a Growth Marketing content strategist and writer to own strategy and production of content across blogs, thought leadership, case studies, ABM campaigns, and multimedia scripts. This hands‑on role blends writing with strategic oversight to ensure content is discoverable by humans and AI systems.

You will repurpose pillar content across formats, collaborate with Growth Marketing and design teams, and help shape GEO/AI visibility initiatives while maintaining brand voice and

Qualifications

• 5+ years of B2B content marketing or copywriting experience.
• Portfolio of published B2B writing, including at least one long‑form or pillar asset.
• Experience interviewing subject‑matter experts and turning technical detail into clear, credible copy.
• Familiarity with SEO and demonstrated ability to adapt quickly as search and AI discovery change.
• Familiarity with GEO or AI‑visibility practices a plus.
• Experience building a repurposing system rather than writing every format from scratch.
• Comfort directing and editing AI‑assisted content production at scale while protecting quality and brand voice.
• Comfort partnering directly with sales‑facing stakeholders on account‑specific content.
• French‑language capability a plus.
• Utility or energy‑industry knowledge a plus.

Responsibilities

• Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM/ABS campaigns.
• Write scripts and outlines for podcasts, webinars, and short‑form video, partnering with designers on production.
• Systematically repurpose pillar content (a webinar, a case study) into blog posts, social copy, email nurture content, and sales one‑pagers, rather than writing each format from scratch.
• Partner with the Growth Marketing Managers on account‑specific content for ABM/ABS target‑utility campaigns.
• Build sales‑facing content beyond campaigns: battlecards, objection‑handling one‑pagers, and email nurture sequences handed to sales and account management.
• Own editorial quality and consistency for Growth Marketing's written output.
• Apply GEO (generative engine optimization) best practices to all content, partnering with the Digital Marketing Manager on the company's broader AI‑visibility strategy.
• Own and maintain a content calendar aligned to campaign priorities, and partner with Digital Marketing on tracking which content drives engagement and pipeline.
• Hand off finished scripts and long‑form assets to the Brand Manager for organic social posting and community engagement.

Skills

B2B content marketing

Portfolio writing

Interviewing SMEs

SEO familiarity

GEO/AI visibility

Content repurposing

AI-assisted content

Sales-facing content

French language (plus)

Energy/utility knowledge (plus)

Tools

CMS

Marketing automation

SEO tooling

Analytics tooling

Claude AI tooling

Job description

CLEAResult is seeking a Growth Marketing content strategist and writer to own strategy and production of content across blogs, thought leadership, case studies, ABM campaigns, and multimedia scripts. This hands‑on role blends writing with strategic oversight to ensure content is discoverable by humans and AI systems.

You will repurpose pillar content across formats, collaborate with Growth Marketing and design teams, and help shape GEO/AI visibility initiatives while maintaining brand voice and