Growth & Content Lead, AI-Driven Inbound

Enlighten AI Labs; Raleigh (NC); On-site; USD 85,000 - 120,000; Full time

Job summary

Enlighten AI Labs is seeking a content and editorial leader to build our organic inbound program from Raleigh. You will decide audiences, topics, and publishing cadence, and personally contribute through writing, video, and social posts.

You’ll own strategy, publishing across our channels, and reporting on content-driven pipeline. A portfolio of original work and a track record of generating qualified inbound leads in B2B/AI is required.

Qualifications

• A record of generating qualified inbound leads through organic content and community participation in B2B, AI, data, or another technical market.
• Examples of original work you personally created and distributed, with evidence of the conversations or opportunities it generated.
• Experience setting editorial direction, building a publishing cadence, improving website conversion, and measuring content’s contribution to pipeline.
• A portfolio of video you’ve edited with modern tools, plus a content workflow you built with multiple AI agents. Show which steps you automated, how people reviewed the work, and how the system helped a team publish original content consistently.
• Good judgment about public claims, customer confidentiality, and when to seek input. You can set priorities and ship without waiting for detailed direction.
• You work independently. You can take an unclear goal, decide what to do first, find what you need, and carry the work through to a result. You bring people in early when a decision, risk, or dependency needs their input.

Responsibilities

• Set the editorial and distribution strategy. Work with Enlighten’s experts to turn what we’re learning into original articles, videos, and posts buyers will want to share.
• Publish through Enlighten’s website, newsletter, and social channels. Build a consistent presence on LinkedIn and X, and join the industry communities where buyers already exchange ideas.
• Test topics, formats, and calls to action. Improve discovery through search and make it easy for interested readers to start a conversation.
• Own reporting from content and community activity through qualified inbound leads and pipeline. Work with SDRs and Account Executives to see which conversations turn into real opportunities.
• Build and own a repeatable content production system. Use modern video editors to cut interviews and demos yourself. Run multiple agents in parallel every day to transcribe recordings, find clips, draft captions, adapt edits for each channel, and track performance. Build the tools and review steps that let the team publish consistently while keeping the speaker’s voice and checking every material claim.

Skills

Inbound lead generation

Content strategy

Editorial direction

Video editing

AI agent workflows

Tools

Video editing software

Job description

Enlighten AI Labs is seeking a content and editorial leader to build our organic inbound program from Raleigh. You will decide audiences, topics, and publishing cadence, and personally contribute through writing, video, and social posts.

You’ll own strategy, publishing across our channels, and reporting on content-driven pipeline. A portfolio of original work and a track record of generating qualified inbound leads in B2B/AI is required.