Growth & Community Marketing Lead

Captivate, LLC; Reno (NV); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

401k w/match

Health, Dental, Vision - 100% covered!

20 days PTO + 1 week paid holiday clos

9 Paid Holidays

Professional development reimbursement

Job summary

No-IP is looking for a Growth & Community Marketing Lead to partner with the Senior Marketing Manager in Reno. You will own lifecycle and email marketing for the self-serve funnel, drive conversions, create compelling content, and cultivate a community presence as search shifts toward AI-driven discovery.

This full-time role reports to Balbina, Senior Marketing Manager, and requires hands-on CRO, PPC coordination with an external agency, and a data-driven approach to lifecycle metrics.

Qualifications

• 4+ years in growth, lifecycle/email, or content marketing.
• Strong understanding of SEO and AI-driven discovery.
• Experience directing PPC strategy and briefs.
• Hands-on with lifecycle/email tools (HubSpot, Salesforce).
• Familiarity with CRO fundamentals and funnel analysis.
• Strong writing skills; turn technical information into persuasive content.

Responsibilities

• Own lifecycle/email marketing for the self-serve funnel.
• Own conversion-rate optimization on signup/upgrade flows.
• Own content calendar and translate agency SEO/keyword briefs to a production plan.
• Coordinate with the agency on PPC and paid social strategy.
• Run organic social and community presence (Reddit, social, etc.).
• Write high-value content: comparison pages, use-case, landing pages.
• Report on lifecycle, conversion, content, and PPC metrics.

Job description

Growth & Community Marketing Lead

Department: Marketing

Employment Type: Full Time

Location: Reno, NV (No-IP)

Reporting To: Balbina, Senior Marketing Manager

Compensation: $80,000 - $90,000 / year

Description

We're looking for someone to be the Senior Marketing Manager's right hand - able to own significant pieces of the funnel end-to-end without needing heavy direction. You'll drive lifecycle, conversion, content, and community across our self-serve consumer base, right as search itself shifts toward AI-driven discovery.

Your Location:

• Our Office: 425 Maestro Dr Second Floor, Reno, NV 89511

Your Schedule:

• Full Time (40hrs/Wk)
• Monday to Friday: 8am to 5pm

Your Manager:

• Balbina, Senior Marketing Manager

Your Contribution to No-IP:

• Own lifecycle/email marketing for the self-serve funnel
• Own conversion-rate optimization on signup/upgrade flows
• Own content calendar, translate agency SEO/keyword briefs to a production plan
• Coordinate with the agency on PPC and paid social strategy
• Run organic social and community presence (Reddit, social, etc.)
• Write high-value content: comparison pages, use-case, landing pages
• Report on lifecycle, conversion, content, and PPC metrics

Your Ideal Background/Experience:

• 4+ years in growth, lifecycle/email, or content marketing
• Strong understanding of AIO/GEO/SEO
• Experience directing PPC strategy and briefs - you'll brief our agency
• Hands-on experience with lifecycle/email tools (HubSpot, Salesforce)
• Familiarity with CRO fundamentals - A/B testing and funnel analysis
• Strong writing skills: Turn technical information into persuasive content

Nice to Have:

• Background in a subscription, SaaS, or infrastructure/networking product
• Experience supporting a freemium/pricing-model transition or working with an outside agency

No-IP's Contribution to You:

• $80-$90k base salary
• 401k w/match
• Health, Dental, Vision - 100% covered!
• 20 days PTO + 1 week paid holiday closure
• 9 Paid Holidays
• Professional development reimbursement