Growth Communications Manager

Eneba; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Employee stock options

Bonus structures

Volunteer opportunities

Flexible work location: office or home

Personal and professional growth

Job summary

Eneba is seeking an experienced marketing leader to own PR, lifecycle marketing and on-site campaigns. You will lead specialists, shape creative direction and collaborate with cross-functional teams to turn ambitious ideas into campaigns with measurable impact.

You’ll own strategy, build a high-performing team, and use customer insights to optimize conversion, retention and revenue while integrating AI and data-driven decision making. This is a flexible, remote-ready leadership role.

Qualifications

• Track record of turning ideas into campaigns with business results.
• Experience building and leading marketing teams, driving accountability.
• Strong creative and commercial judgement with investment decisions.
• Hands-on leadership, staying close to the work.
• Experience aligning multiple channels around a shared campaign and goal.
• Confidence using insights and performance data to improve conversions.
• Solid understanding of CRM and lifecycle marketing.
• Knowledge of PR and earned media. Direct PR experience welcome.
• Experience using AI to improve research, development, testing or productivity.
• Strong English communication and cross-team alignment.

Responsibilities

• Own strategy across PR, lifecycle marketing and on-site campaigns to connect brand trust, engagement and revenue growth.
• Create and lead ambitious campaigns across channels, from first impression to purchase.
• Build business cases with audience, impact, budget, resources and success metrics.
• Identify growth from customer behaviour using funnel data and audience insights to improve conversions.
• Remain hands-on shaping briefs, messages, and creative to strengthen campaigns.
• Build and lead a high-performing team, elevating channels and developing junior talent.
• Align teams around a shared campaign direction with Product, Performance Marketing, Influencers, Partnerships, etc.
• Turn product insights into stories with PR to earn coverage and strengthen Eneba’s reputation.
• Integrate AI into workflows to improve research, creative development, and testing.
• Balance big bets with experiments, using results to decide what to scale or stop.

Skills

Campaign strategy

Team leadership

Creative judgement

Hands-on leadership

Multi-channel marketing

Customer insights & data

CRM & lifecycle marketing

PR & earned media

AI in marketing

English communication

Tools

CRM platforms

Job description

About Your Team
At Eneba, we’re building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return.

We’re looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You’ll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact.

There’s a strong foundation to build on and room to shape what comes next. You’ll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We’re looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work.

Responsibilities

• Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth.

• Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase.

• Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success.

• Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back.

• Stay hands‑on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger.

• Build and lead a high‑performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work.

• Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams.

• Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba’s reputation.

• Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work.

• Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop.

Requirements

• A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against.

• Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results.

• Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise.

• A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed.

• Experience connecting multiple marketing channels around a shared campaign, audience and business goal.

• Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases.

• A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue.

• An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential.

• Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity.

• Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams.

What it’s like to work at Eneba

• Opportunity to join our Employee Stock Options program.

• Opportunity to help scale unique products.

• Various bonus systems: performance based, referral, additional paid leave, personal learning budget.

• Paid volunteering opportunities.

• Work location of your choice: office, remote, opportunity to work and travel.

• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.

To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice