Growth Communications Manager

Eneba Games; United States; Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Employee stock options

Performance bonuses

Volunteer opportunities

Learning budget

Flexible work location (office/remote)

Job summary

Eneba Games in the United States seeks an experienced marketing leader to own the connection across PR, lifecycle marketing and on-site campaigns. You will lead specialists who know their channels, bringing a clear creative direction and working with teams to turn ambitious ideas into campaigns with measurable impact.

You'll shape strategy, develop concepts, challenge creative decisions and use customer insights to decide where to invest.

Qualifications

• Track record turning original ideas into successful campaigns backed by data and forecasts.
• Experience building and leading marketing teams, driving results and accountability.
• Strong creative and commercial judgment to pick investments and priorities.
• Hands-on leadership staying close to work to sharpen concepts and briefs.
• Experience coordinating multiple channels around a shared campaign goal.
• Comfort with customer insights, performance data, and experiments to improve conversions.
• Solid understanding of CRM and lifecycle marketing and their impact on engagement and revenue.
• Understanding PR and earned media; direct PR experience is welcome but not essential.
• Practical experience using AI in marketing workflows to improve research, creativity, testing or productivity.
• Strong English communication skills to lead and align teams across functions.

Responsibilities

• Own the strategy across PR, lifecycle marketing and on-site campaigns with clear priorities connecting brand, engagement and revenue.
• Create and lead ambitious campaigns and turn concepts into cross-channel experiences from first impression to purchase.
• Build business cases with audience, impact, budget and success measures.
• Identify growth opportunities in customer behavior using funnel data and insights to boost conversions and repeat purchases.
• Stay hands-on with briefs, messaging and visuals to strengthen campaigns.
• Build and lead a high-performing team and develop junior talent into independent owners.
• Align plans with Product, Performance Marketing, Influencers, Partnerships and other teams.
• Translate product insights into compelling stories with PR support to strengthen Eneba's reputation.
• Incorporate AI to improve research, development and testing while maintaining quality.
• Balance large creative bets with ongoing experiments and data-driven decisions.

Skills

Campaign leadership

Team leadership

Creative judgment

Hands-on leadership

Multi-channel marketing

Customer insights

CRM & lifecycle marketing

PR experience

AI in marketing

English proficiency

Job description

About Your Team

At Eneba, we're building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return.

We're looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You'll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact.

There's a strong foundation to build on and room to shape what comes next. You'll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We're looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work.

Responsibilities

• Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth.
• Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase.
• Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success.
• Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back.
• Stay hands-on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger.
• Build and lead a high-performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work.
• Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams.
• Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba's reputation.
• Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work.
• Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop.

Requirements

• A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against.
• Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results.
• Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise.
• A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed.
• Experience connecting multiple marketing channels around a shared campaign, audience and business goal.
• Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases.
• A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue.
• An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential.
• Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity.
• Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams.

What it's like to work at Eneba

• Opportunity to join our Employee Stock Options program.
• Opportunity to help scale unique products.
• Various bonus systems: performance based, referral, additional paid leave, personal learning budget.
• Paid volunteering opportunities.
• Work location of your choice: office, remote, opportunity to work and travel.
• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.

To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice