Growth & Commercialization Director

San Francisco Bay University; Fremont (CA); Hybrid; USD 185,000 - 215,000; Full time

Job summary

San Francisco Bay University Education (SFBUE) seeks a Director, Commercialization & Growth to lead go-to-market across enterprise products and ecosystem initiatives. You will convert emerging science and university innovation into market propositions, and build durable external relationships with senior enterprise buyers.

This is a hybrid, full-time role reporting to the VP of Strategy & Operations, with up to 50% travel to Fremont, CA.

Qualifications

• Bachelor’s degree in business, marketing, strategy, technology, or related field.
• 8+ years in commercialization, enterprise go-to-market, business development, or related roles.
• Proven success launching a B2B product, service, offering, or business line.
• Strong executive engagement and consultative selling with senior leaders.
• Experience developing positioning, pricing, pilots, proposals, and GTM plans.
• Ability to build CRM, pipeline management, forecasting, and operating cadence.
• Strong written communication across executive, commercial, product-marketing contexts.
• Comfort operating in an early-stage environment with ambiguity.

Responsibilities

• Refine phased go-to-market strategy, segments, ICPs, buyer personas, and roadmap.
• Develop positioning, packaging, pricing, pilots, proposals, and land-and-expand paths.
• Lead executive customer discovery, design-partner recruitment, pilot development.
• Build early enterprise pipeline from discovery to contract handoff.
• Develop relationships with senior enterprise buyers across leadership functions.
• Identify strategic alliances and channels to strengthen market access.
• Drive participation strategy for Capability Science Consortium and ecosystem initiatives.
• Own integrated marketing and category-development plan (content, events, etc.).
• Establish CRM discipline, pipeline metrics, forecasting, and reporting.
• Collaborate with product, technology, research, finance, legal, and leadership.
• Support annual planning, revenue forecasting, budgets, and investments.
• Perform other duties as needed.

Skills

Enterprise go-to-market

Executive communication

Stakeholder management

Strategic thinking

CRM and pipeline

B2B product marketing

Leadership in early-stage

Education

Bachelor's degree

MBA preferred

Tools

CRM software

Job description

San Francisco Bay University Education (SFBUE) seeks a Director, Commercialization & Growth to lead go-to-market across enterprise products and ecosystem initiatives. You will convert emerging science and university innovation into market propositions, and build durable external relationships with senior enterprise buyers.

This is a hybrid, full-time role reporting to the VP of Strategy & Operations, with up to 50% travel to Fremont, CA.