Growth Brand Designer: Strategy-Driven Campaigns

Perplexity; San Francisco (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

Perplexity is seeking a Growth Brand Designer who blends brand craft with growth performance. You will shape high-volume campaigns—paid social, display, lifecycle email—and ensure a consistent Perplexity look while driving measurable results.

The role emphasizes strategic concepting, ideation with the Growth team, testing hypotheses, and shaping creative strategy beyond execution. A fast-moving, impact-driven mindset is essential.

Qualifications

• Strong portfolio showing growth and brand design with measurable results.
• Strategic concepting ability demonstrated in campaigns.
• Excellent visual design with typography, layout and composition.
• Hands-on experience designing performance creative with growth teams.
• Fluency in reading performance data and translating to design decisions.
• Ability to manage high-volume deliverables across channels.

Responsibilities

• Drive strategic concepting for growth campaigns and shape briefs with original ideas.
• Partner with Growth to co-develop campaign strategy, test hypotheses, and pitch concepts.
• Own end-to-end design of growth creative—paid social, display ads, assets, lifecycle emails.
• Design for volume and velocity: build variant sets and iterate with data.
• Turn product launches and GTM campaigns into cohesive ad creative across channels.
• Build and maintain scalable ad/email templates to keep production fast and on-brand.
• Collaborate with Brand to maintain visual consistency as the brand system evolves.
• Work with motion and web designers to ensure cohesive campaigns from ad to landing page.
• Bring a point of view on performance creative and push back on non-branded best practices.

Skills

Growth concepting

Brand design

Campaign design

Figma

Adobe Creative Suite

Data-driven design

Cross-functional collaboration

5+ years experience

Tools

Figma

Adobe Creative Suite

Job description

Perplexity is seeking a Growth Brand Designer who blends brand craft with growth performance. You will shape high-volume campaigns—paid social, display, lifecycle email—and ensure a consistent Perplexity look while driving measurable results.

The role emphasizes strategic concepting, ideation with the Growth team, testing hypotheses, and shaping creative strategy beyond execution. A fast-moving, impact-driven mindset is essential.