Growth Brand Designer: Strategic Creative for Performance Campaigns

Perplexity; New York, Northern (NY, KY); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Perplexity is seeking a Growth Brand Designer to join the Brand/Creative Studio. You will shape high-volume marketing surfaces—paid ads, social, lifecycle emails—and ensure they carry Perplexity’s distinct look while driving performance.

You’ll ideate with Growth, concept campaigns, test hypotheses, and translate data insights into compelling creative across channels. This role blends craft with strategy in a fast-paced shipping environment.

Qualifications

• Strong portfolio showing growth and brand design work across paid ads, social, lifecycle email, and campaign systems.
• Proven strategic concepting ability with ideas you own, not just execution.
• Excellent visual design skills with clear brand, typography, layout, and composition.
• Hands-on experience designing performance creative at consumer or tech companies with growth teams.
• Fluency reading performance data (CTR, conversions, hook rates) and translating into design decisions.
• Ability to work fast, manage high deliverable volume across channels, iterate quickly without reducing quality.
• Fluency in Figma and Adobe Creative Suite.
• Instinct for building repeatable systems — templates, variants, asset kits.
• 5+ years of industry experience.

Responsibilities

• Drive strategic concepting for growth campaigns—bring original ideas, angles, and creative territories to the table.
• Operate as ideation partner to Growth: co-develop campaign strategy, propose test hypotheses, and pitch concepts.
• Own the design of growth creative end-to-end—from concept to shipped asset across paid social, display, and lifecycle emails.
• Design for volume and velocity: build variant sets, test hypotheses, and iterate with real performance data.
• Turn product launches and GTM campaigns into ad creative for all channels, including static and animated formats.
• Build and maintain scalable ad and email templates to keep high-frequency asset production fast and on-brand.
• Partner with Brand to maintain visual consistency as the brand system evolves.
• Collaborate with motion and web designers to keep campaigns cohesive from first impression to landing page.
• Bring a strong point of view on performance creative and push back on practices that cheapen the brand.

Skills

Strategic concepting

Brand design

Growth marketing

Data-driven design

Typography

Visual design

Figma

Adobe CS

Campaign systems

High-volume production

Tools

Figma

Adobe Creative Suite

Job description

Perplexity is seeking a Growth Brand Designer to join the Brand/Creative Studio. You will shape high-volume marketing surfaces—paid ads, social, lifecycle emails—and ensure they carry Perplexity’s distinct look while driving performance.

You’ll ideate with Growth, concept campaigns, test hypotheses, and translate data insights into compelling creative across channels. This role blends craft with strategy in a fast-paced shipping environment.