Brand Designer, Growth

Perplexity; New York, Northern (NY, KY); On-site; USD 90,000 - 135,000; Full time

Job summary

Perplexity is seeking a Growth Brand Designer to join the Brand/Creative Studio. You will shape high-volume marketing surfaces—paid ads, social, lifecycle emails—and ensure they carry Perplexity’s distinct look while driving performance.

You’ll ideate with Growth, concept campaigns, test hypotheses, and translate data insights into compelling creative across channels. This role blends craft with strategy in a fast-paced shipping environment.

Qualifications

• Strong portfolio showing growth and brand design work across paid ads, social, lifecycle email, and campaign systems.
• Proven strategic concepting ability with ideas you own, not just execution.
• Excellent visual design skills with clear brand, typography, layout, and composition.
• Hands-on experience designing performance creative at consumer or tech companies with growth teams.
• Fluency reading performance data (CTR, conversions, hook rates) and translating into design decisions.
• Ability to work fast, manage high deliverable volume across channels, iterate quickly without reducing quality.
• Fluency in Figma and Adobe Creative Suite.
• Instinct for building repeatable systems — templates, variants, asset kits.
• 5+ years of industry experience.

Responsibilities

• Drive strategic concepting for growth campaigns—bring original ideas, angles, and creative territories to the table.
• Operate as ideation partner to Growth: co-develop campaign strategy, propose test hypotheses, and pitch concepts.
• Own the design of growth creative end-to-end—from concept to shipped asset across paid social, display, and lifecycle emails.
• Design for volume and velocity: build variant sets, test hypotheses, and iterate with real performance data.
• Turn product launches and GTM campaigns into ad creative for all channels, including static and animated formats.
• Build and maintain scalable ad and email templates to keep high-frequency asset production fast and on-brand.
• Partner with Brand to maintain visual consistency as the brand system evolves.
• Collaborate with motion and web designers to keep campaigns cohesive from first impression to landing page.
• Bring a strong point of view on performance creative and push back on practices that cheapen the brand.

Skills

Strategic concepting

Brand design

Growth marketing

Data-driven design

Typography

Visual design

Figma

Adobe CS

Campaign systems

High-volume production

Tools

Figma

Adobe Creative Suite

Job description

We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers.

This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship.

You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers.

What you'll do

• Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it

• Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions

• Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset

• Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data

• Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between

• Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand

• Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves

• Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page

• Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand

What we're looking for

• A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results

• Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them

• Excellent visual design skills with a clear sense of brand, typography, layout, and composition

• Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams

• Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions

• Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar

• Fluency in Figma and the Adobe Creative Suite

• An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files

• 5+ years of industry experience

Nice to have

• Motion design skills — animated ads, short-form video for social, or After Effects fluency

• Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions

• Experience using AI-assisted design and image-generation workflows to scale creative output

• Copywriting instincts — you can tighten a headline when there's no writer in the room