Growth Brand Designer: Strategy-Driven Campaign Creative

Apply; New York, Northern (NY, KY); Hybrid; USD 95,000 - 140,000; Full time

Job summary

Perplexity is seeking a Growth Brand Designer who sits at the intersection of brand craft and growth performance in New York. You will shape high-impact marketing surfaces—paid ads, social, lifecycle email, and campaign assets—ensuring Perplexity's look moves the numbers.

This is a shipping role and a thinking role: lead strategic concepting, co-develop campaign strategy, and own design end-to-end from concept to asset.

Qualifications

• A strong portfolio of growth and brand design work showing craft and results.
• Proven strategic concepting ability with independent ideas.
• Excellent visual design skills with typography, layout, and composition.
• Experience designing performance creative with growth teams.
• Ability to read performance data (CTR, conversions) and translate to design.
• Fluency in building repeatable design systems.

Responsibilities

• Drive strategic concepting for growth campaigns and shape briefs.
• Partner with Growth to co-develop strategy and test hypotheses.
• Own end-to-end design of paid social, display ads, assets, and lifecycle emails.
• Design for volume and velocity, create variant sets, iterate on winners with data.
• Turn product launches into cohesive ad creative across channels.
• Build scalable templates, asset kits, and maintain brand consistency.
• Collaborate with motion and web designers for cohesive campaigns.
• Bring a strong point of view on performance creative and brand integrity.

Skills

Growth branding design

Strategic concepting

Visual design

Performance marketing collaboration

Figma

Adobe Creative Suite

Repeatable systems

Data-driven design

5+ years experience

Tools

Figma

Adobe Creative Suite

Job description

Perplexity is seeking a Growth Brand Designer who sits at the intersection of brand craft and growth performance in New York. You will shape high-impact marketing surfaces—paid ads, social, lifecycle email, and campaign assets—ensuring Perplexity's look moves the numbers.

This is a shipping role and a thinking role: lead strategic concepting, co-develop campaign strategy, and own design end-to-end from concept to asset.