Growth & Brand Activation Lead — E‑commerce Marketing

Apres-Nail-; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Aprés Nail is seeking a commercially minded E-commerce & Marketing Manager to lead our new company’s day-to-day digital business and integrated marketing execution. This role sits at the intersection of brand building and revenue growth: translating brand strategy into launch plans, customer journeys, site experiences and campaigns that move customers from discovery to purchase and repeat engagement.

The ideal candidate has managed a consumer e-commerce business and also understands how brand,

Qualifications

• Hands-on Shopify expertise with store launch and optimization.
• Experience planning multi-channel campaigns and launches.
• Ability to operate solo in an early-stage environment.
• Fluency in beauty/trend cycles and translating them into commercial ideas.
• Background in beauty, fashion, or consumer DTC.

Responsibilities

• Own Shopify site end-to-end—from merchandising to checkout.
• Drive DTC performance: revenue, conversion, AOV, acquisition efficiency.
• Build and maintain the e-commerce calendar with launches and promotions.
• Stand up tracking, attribution, and lifecycle infrastructure (analytics, flows).
• Identify conversion opportunities from site analytics and translate to action.
• Coordinate channel readiness with inputs from inventory, pricing, assets, and timing.
• Translate brand strategy into go-to-market plans for launches and campaigns.
• Connect paid, organic, influencer, email, and social into a single customer journey.
• Monitor performance and report learnings to leadership.
• Collaborate across Marketing, Creative, Social, Ecommerce, and Marketplace.

Skills

Shopify

Marketing strategy

Product launches

Multi-channel campaigns

Analytics & data-driven

Brand activation

Cross-functional leadership

Tools

GA4

Triple Whale

Job description

Aprés Nail is seeking a commercially minded E-commerce & Marketing Manager to lead our new company’s day-to-day digital business and integrated marketing execution. This role sits at the intersection of brand building and revenue growth: translating brand strategy into launch plans, customer journeys, site experiences and campaigns that move customers from discovery to purchase and repeat engagement.

The ideal candidate has managed a consumer e-commerce business and also understands how brand,