Growth Analytics Manager: ROI & Budget Optimization

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media is seeking a Manager, Growth Modeling and Advanced Analytics to validate models across media and retailer analytics. You will drive budget optimization and actionable insights aligned with Unilever priorities, collaborating with cross-functional teams and external partners.

Lead model validation, ensure data quality, and evaluate new measurement solutions while communicating findings to stakeholders and driving continuous improvement in analytics methodologies.

Qualifications

• 3–5 years in media analytics or related fields.
• Strong skills in statistical analysis.
• Bachelor’s degree required; advanced degree a plus.
• Proficiency with data viz tools (Power BI, Tableau), Excel, and basic coding.
• Experience with media measurement and data storytelling.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Oversee validation and approval of regular INC, Mega INC, and Pilot models for media analytics.
• Identify and resolve input data issues and attribution shifts to ensure data integrity.
• Execute budget-based optimization and forecasting monthly and for ad-hoc needs.
• Analyze saturation points and ROI impact; recommend budget allocations.
• Evaluate new measurement solutions and vendor methodologies to align with standards.
• Prioritize feature list enhancements based on evolving business needs.
• Engage with stakeholders in Unilever Unite meetings and report to Data Poem team.

Skills

Statistical analysis

Data visualization

Power BI

Tableau

Excel

Coding (basic)

Communication

Education

Bachelor's degree

Advanced degree

Tools

Power BI

Tableau

Excel

Job description

WPP Media is seeking a Manager, Growth Modeling and Advanced Analytics to validate models across media and retailer analytics. You will drive budget optimization and actionable insights aligned with Unilever priorities, collaborating with cross-functional teams and external partners.

Lead model validation, ensure data quality, and evaluate new measurement solutions while communicating findings to stakeholders and driving continuous improvement in analytics methodologies.