Associate Manager, Performance Analytics Food

Wppmedia; New York (NY); On-site; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Significant paid time off

Mental health awareness days

Job summary

Wppmedia is looking for a Media Performance Analytics Manager to support Unilever's media optimization through analytics. This role involves developing insights, executing measurement frameworks, and collaborating with internal and external partners.

The ideal candidate has 3–5 years of experience in media analytics, a Bachelor's degree, and proficiency in tools like Power BI and SQL. Competitive medical, dental, and retirement plans are offered along with a hybrid work model.

Qualifications

• 3–5 years in media analytics, market research, or related fields.
• Strong analytical and problem-solving skills.
• Experience with media measurement and campaign analytics.

Responsibilities

• Execute media measurement for Unilever campaigns.
• Develop data-driven insights for stakeholders.
• Collaborate with internal teams on measurement projects.

Skills

Media analytics

Data storytelling

SQL

Python

Data visualization tools (Power BI, Tableau)

Education

Bachelor’s degree

Advanced degree

Tools

Excel

Google

Meta

TikTok

Job description

Role Summary and Impact

Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data‑driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies, representing WPP's best‑in‑class expertise within the client environment.

Key Responsibilities

• Execute and continuously advance media measurement for Unilever campaigns, including setup and reporting, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices.
• Develop data‑driven insights and actions that translate analytics into clear business narratives and recommendations for Unilever stakeholders.
• Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
• Support development, automation, and evangelisation of data inputs/outputs and dashboards tailored for Unilever's needs.
• Stay current on trends in media measurement, analytics tools, and industry best practices, bringing WPP's thought leadership to Unilever.
• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in alignment with Unilever's objectives.
• Partner with WPP's Data Engineering and Advanced Analytics teams to provide data and dashboard support; facilitate model development without owning pipelines.

Skills and Experience

• 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client‑side role.
• Bachelor’s degree required; advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python).
• Experience with media measurement, campaign analytics, and data storytelling, with proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem‑solving, storytelling, and communication skills adaptable to agency and client environments.
• Ability to manage multiple projects simultaneously and operate effectively within a client‑embedded team structure.
• Thrive in a dynamic, client‑facing environment, balancing stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, leveraging data from these channels for campaign reporting and optimization for large advertisers.
• Awareness of digital marketing measurement tools (MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Benefits

Competitive medical, dental, vision, and retirement plans; significant paid time off; partner discounts; mental health awareness days; and employee resource groups. Hybrid work model with office presence around four days a week.

Equal Opportunity Statement

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Salary Range

US Pay Range: $60,000 – $140,000 USD.